Car Dealers To Increase 2007 Ad Spend?
Car Dealers To Increase ’07 Ad Spend? An article from BizReport.com reports a new survey from Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer. According to the Cars.com survey, which polled readers of the website’s DealerADvantage newsletter in …
AAISP Conference & Exposition- March 2007
The 2007 AAISP Digital Dealer Conference & Exposition is coming up. I was not able to attend last year, though I was a member. I’m not sure if I’m even a member anymore. I think my membership ran out and I don’t see my GM paying to renew it. I guess I could pay for …
Using your CRM for bulk emails, be careful.
Let’s say (hypothetically) my dealer was using a dealer CRM program that was signed on with before I had started. As most CRM programs, it lacks ILM (Internet Lead Management) features and the whole email set up was a total mess and was obviously an after thought. Maybe this CRM program happens to use the …