Comments on: 2007 AutoTrader Products http://www.dealerrefresh.com/2007-autotrader-products/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Kershner http://www.dealerrefresh.com/2007-autotrader-products/comment-page-1/#comment-321 Jeff Kershner Sun, 04 Mar 2007 08:39:07 +0000 http://dealerrefresh.groovecommerce.com/?p=113#comment-321 Jeff, this is what I'm talking about!! Thanks for the comments!! You are so right. I have worked with 4 different AutoTrader Reps in the last 5 years and there are many out there pounding the pavement, getting the word out and showing the dealers what it takes to get the job done (Unfortunately some of those reps are showing my local competitive dealers; DealerRefresh.com, and has actually given me a disadvantage in my local market area. BUT you know...that's OK with me!! Cause I'm here to take ALL of this to the next level). I know I'm sometimes I'm very hard on AutoTrader BUT I also recognize that they are moving with the time whether or not those "times" are ahead of the auto dealers or not. Thanks for your comments Jeff!! -Jeff Jeff, this is what I’m talking about!! Thanks for the comments!! You are so right. I have worked with 4 different AutoTrader Reps in the last 5 years and there are many out there pounding the pavement, getting the word out and showing the dealers what it takes to get the job done (Unfortunately some of those reps are showing my local competitive dealers; DealerRefresh.com, and has actually given me a disadvantage in my local market area. BUT you know…that’s OK with me!! Cause I’m here to take ALL of this to the next level). I know I’m sometimes I’m very hard on AutoTrader BUT I also recognize that they are moving with the time whether or not those “times” are ahead of the auto dealers or not.

Thanks for your comments Jeff!!

-Jeff

]]> By: Jeff Larsen http://www.dealerrefresh.com/2007-autotrader-products/comment-page-1/#comment-320 Jeff Larsen Sun, 04 Mar 2007 05:34:35 +0000 http://dealerrefresh.groovecommerce.com/?p=113#comment-320 Hi Chip, Like other Autotrader.com products, the new stuff is just as great. Unfortunately though, ahead of most dealerships comprehension. More importantly I’d like to comment on your troops that are out in the battlefield everyday, and how many not just sell the number one online automobile advertising service, but go above and beyond the call of duty to educate, assist, and consult dealerships to prove how beneficial Autotrader.com is to them. Sometime ago at a dealership in rural Dixon, IL, I inherited an internet department that sold 3 cars a month. With no CRM/ILM/Vehicle Management tool, just a camera, cell phone, computer, and Autotrader.com, the first month I sold 15 vehicles. Only being in the automotive world for a total of 3 months, did I figure it all out by myself in one month? From there I was recruited by a larger dealer group up the road that unfortunately was not accepting to any type of internet/website advertising despite many individual’s efforts. Needless to say I am not there anymore, and since have taken the career opportunity of a lifetime (not a job when you love what you do) to represent and consult for the most cutting-edge, automotive CRM software company in the country. Proud I am, but… Did I get to this position all by myself? Did you, as CEO of the 7th largest online advertising company in the world, achieve that accomplishment without the support and knowledge of others around you? I believe the most successful in any business surround themselves with the likeminded. For me that was your area rep, Maria Green. Because of Maria Green going above and beyond the call of duty to educate & assist me on your product to show how dealerships can utilize it to sell more vehicles, and even though I’m not at a store to sign a contract, I now encourage Autotrader.com as an essential for every dealership I visit across the country. Great product yes, but nothing without the troopers like Maria in the everyday battlefield making it a success. Jeff Larsen Hi Chip,

Like other Autotrader.com products, the new stuff is just as great. Unfortunately though, ahead of most dealerships comprehension.

More importantly I’d like to comment on your troops that are out in the battlefield everyday, and how many not just sell the number one online automobile advertising service, but go above and beyond the call of duty to educate, assist, and consult dealerships to prove how beneficial Autotrader.com is to them.

Sometime ago at a dealership in rural Dixon, IL, I inherited an internet department that sold 3 cars a month. With no CRM/ILM/Vehicle Management tool, just a camera, cell phone, computer, and Autotrader.com, the first month I sold 15 vehicles. Only being in the automotive world for a total of 3 months, did I figure it all out by myself in one month?

From there I was recruited by a larger dealer group up the road that unfortunately was not accepting to any type of internet/website advertising despite many individual’s efforts. Needless to say I am not there anymore, and since have taken the career opportunity of a lifetime (not a job when you love what you do) to represent and consult for the most cutting-edge, automotive CRM software company in the country. Proud I am, but…

Did I get to this position all by myself? Did you, as CEO of the 7th largest online advertising company in the world, achieve that accomplishment without the support and knowledge of others around you? I believe the most successful in any business surround themselves with the likeminded. For me that was your area rep, Maria Green.

Because of Maria Green going above and beyond the call of duty to educate & assist me on your product to show how dealerships can utilize it to sell more vehicles, and even though I’m not at a store to sign a contract, I now encourage Autotrader.com as an essential for every dealership I visit across the country.

Great product yes, but nothing without the troopers like Maria in the everyday battlefield making it a success.

Jeff Larsen

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