2007 AutoTrader Products
AutoTrader introduces their 2007 products and Chip Perry writes a few words about it. New Solutions for Dealers at AutoTrader.com By Chip Perry “As customers of AutoTrader.com, you know the Internet is no longer new, and neither are online classifieds. But we constantly work to take advantage of the latest technologies to make it even …
Internet Sales – industry averages
Hello, As a 22 year industry pro I took the past 4 years off from the auto biz. I have been lured back in by a great dealer with a big sales slide problem. I agreed to come in and help build his internet department. What I am hoping you can help me find is …
Click ‘N’ Bricks
Mike Whitty over at Salesperson Inc. shares his view of the 3 different types of basic shoppers and their thought process. The Click ‘N’ Order vs Click ‘N’ Brick vs Brick ‘N’ Mortar Customer – Mike Whitty For the longest time, customers purchased items in one of two ways: either by walking into a store …
5 Years “The Machine is Us/ing Us”
5 Years ago would you ever imagine this..where will we be 5 year from now? And some still think this has no influence on the automotive retail industry.
Nada 2007 Review
Most of convention was basically regurgitation of 2006. Only a few new items worth mentioning as far as I’m concerned, of course I’m only looking out for CRM/BDC and internet marketing related vendors. Last year the Search Engine Marketing (SEM) booths (ADTraffic and ClickMotive) were rock’n. This year they seemed to be a little on …
eBay officially launches its “Local Market”
Ebay goes live across the United States with it’s Local Market services. Being located in one of the regions eBay was allowing dealers to test their Local Market service in beta, I jumped on board since we do a fair amount of eBay business with the national listings. eBay is a tricky market for Manufacturer …
I know we need an ISM tool, but which one?
I’m completely new to the internet side. I’m the first person in this position at a Toyota Dealership. So I’m carving the way here but not sure steps I should be doing. I know we need an ISM tool ASAP but I don’t want to make a mistake on what one to choose. I have …