Comments on: 2008 SYNERGY SESSIONS New Orleans – Review by Brian Tucker

By: Richard

Richard — Sat, 24 May 2008 06:19:47 +0000

Alex,

Probably too much wine…

I’ve heard things

By: Eric Painter

Eric Painter — Fri, 23 May 2008 16:34:51 +0000

The Synergy Sessions was a great time, but it was more than that. There was so much useful information it could have been 3 or 4 days but I think at 2 days it was a little packed because of all the great speakers they had.

I think the expertise of these speakers and the ideas I was able to bring back to my dealership will help me make a real positive impact on my deparment in a very short time.

It was also very nice to meet many other professionals and get their first hand opinions on the trials they go through at the dealership level. Thanks for your insight!!!

Great Event all around, I am looking forward to the next one.

Eric

By: Alex Snyder

Alex Snyder — Fri, 23 May 2008 03:17:47 +0000

Maybe I’m running on too little sleep or maybe I had too much wine at dinner, but I’m scratching my head on some of the recent comments in this thread.

Chris K – there is so much stuff on Dealer Refresh for you to use. Things are listed categorically and chronologically. Typepad (the blogging engine this site is hosted on) got rid of their search function, which sucks, but you can still use Google to search any site. Here’s an invaluable resource: Google “How to use Google” and learn how to really find what you’re looking for.

Henry – I’m dumbfounded. I can’t believe you’d call Jeff sleazy and you haven’t even been out drinking with him!

By: Jeff Kershner

Jeff Kershner — Thu, 22 May 2008 13:23:25 +0000

Richard thanks for your comments and support. I was wondering where you were going with that. You’re right maybe I shouldn’t had phrased it that way. I’m always trying to think about it from the readers perspective though. Gotta love Animal House!

Henry…thanks for your comment as well. I’ll try to take my sleazyness down a few levels.

Jeff

By: Henry

Henry — Thu, 22 May 2008 12:58:13 +0000

Jeff, look who’s calling car salepeople “typical sleazy”?

Look in the mirror!

By: Richard

Richard — Thu, 22 May 2008 01:57:11 +0000

Chris K,

Jeff is correct in saying there is alot of valuable information within DR. DR has consistently been a leader in the exchange of ideas for years. We advertisers sure don’t want to muck it up for you.

Jeff,

I am a little surprised to see your comment “the advertisements are bad enough”. For advertising is the ebodiment of capitalism and capitalism is fundemantal to our entire economy.

For if you bad mouth capitalism, isn’t this an indictment of our entire system in general? I put it to you, Jeff, isn’t this an indictment of our entire American society?

Well, say what you want to say, but I’m not going to sit here and listen to you badmouth the United States of America.

No really, your site is not a bill board for advertising and never has been. It provides a great forum for ideas and I’m sure the little bit of ads you have help to pay some of the overhead. Also, I normally sit on the sidelines because I am an advertiser but I had to comment here. Hope you enjoyed my Animal House rendition.

By the way, Jim said he had a great time in New Orleans. Keep up the good work on the site! We do appreciate it!

By: Jeff Kershner

Jeff Kershner — Wed, 21 May 2008 22:27:44 +0000

Chris, thanks for your comments. You are right…we need to get back on track with some real issues. Thanks for bringing this to our attention. I never want DR to turn into some billboard for the vendors. The Advertisements are bad enough.

Keep in mind though…there’s 3 years of content to click through on DealerRefresh.com.

I posted “4 Letters That Will Sell You More Cars This Month” less then 2 weeks ago. Then on April 24th Alex posted “To Micro-site or not to Micro-site?” which brought on some meaty conversation.

Earlier in March Shaun Raines posted “What do consumers really want in a car buying experience?” which bought out 43 comments. There are a few posting in between those that I think would count as great topics of conversation.

So yes, I hear what you are saying, but please don’t limit yourself to Page #1 of DealerRefresh. There is a ton of information in the archives.

Chris, I do invite you to write a guest posting and talk about any subject that excites you on “what really sells cars”. I hope to hear from you. Give me a call anytime at 240-217-1740

Thanks Chris.

By: Chris K

Chris K — Wed, 21 May 2008 21:38:43 +0000

I was hoping to find a thread where we can get past semantics, social networking, beyond computers and vendors and talk about what really sells cars .. like actual email verbiage, follow up techniques, phone conversations and messages, tie ins… but I don’t think this site appears to really focus on the really important stuff – to me at least.

I want to get past the advertisements folks….

By: Brian in Etown

Brian in Etown — Wed, 21 May 2008 15:00:54 +0000

Mike,
You and Dean deserved it, you could tell you all put quite a bit of time and effort into the presentation. Has Matt been contacted by any music agents yet?

By: Mike DeCecco

Mike DeCecco — Wed, 21 May 2008 14:11:43 +0000

Brian, thank you for the very kind words on our presentation. We’re glad you enjoyed and we’re looking forward to more synergy fun! – Mike DeCecco