January 2008 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Autobytel Sells AVV, does this mean more money for the infamous MyRide.com?

I know I already posted Dominion Enterprises Acquires AVV and its WebControl ILM / CRM a few days ago but the feedback being left by everyone was more about MyRide.com rather then WebControl (though that was my own fault), so I thought I would turn it into a separate posting and transfer everyones comments over …

Industry News & Trends

Dominion Enterprises Acquires AVV and its WebControl ILM / CRM

Opinions & Advice

An email from one of YOUR customers!

Opinions & Advice

Internet Sales Pay Plans: Back to the Drawing Board?

Are you an Internet Manager, an Internet Sales Director, an eCommerce Director, an Internet Sales Consultant, a Vice President of Marketing? I think this speaks to all of us, but let’s forget about our positions and corporate structures for a moment. Some of you may already have your 2008 pay plan and some might not, …

Opinions & Advice

The Myth of The Dealer Web Site Conversion Ratio

First off, let me say that I’m excited to see Managers and vendors even discussing the matter of conversion percentages on dealer web sites. Another step in the right direction. But just as we always get caught up in the simplicity of misleading national statistics, there seems to be a lot of people adopting of …

Best Practices

Email Campaign Metrics – the Key Definitions

Guest Posting by Laura Villevieille Probably the biggest advantage that email campaigns have over direct mail campaigns for your dealership, is the ability to track performance. When you send a mailer, you have no idea who looked at it, who threw it in the trash, or whether it even reached the address. With email, we …

PR Announcements

Kbb.com and AutoTrader.com Strategic Partnership Goes Live Today, January 4 2008

KBB.com and AutoTrader Builds Strategic Partnership Partnership Brings Enhanced Research, Buying and Selling Power to Nearly 26 Million In-Market Shoppers a Month. ATLANTA–(BUSINESS WIRE)– The ground breaking alliance between AutoTrader.com and Kelley Blue Book’s kbb.com®, which brings together the two largest players in on-line car research, buying and selling, goes live today. Under the agreement, …

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January 2008 – DealerRefresh

Autobytel Sells AVV, does this mean more money for the infamous MyRide.com?

Dominion Enterprises Acquires AVV and its WebControl ILM / CRM

An email from one of YOUR customers!

Internet Sales Pay Plans: Back to the Drawing Board?

The Myth of The Dealer Web Site Conversion Ratio

Email Campaign Metrics – the Key Definitions

Kbb.com and AutoTrader.com Strategic Partnership Goes Live Today, January 4 2008