February 2008 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Calling Seth Godin

Jeff Kershner introduced me to two of Seth Godin’s books a while ago: Purple Cow and Meatball Sundae. Since reading them I’ve subscribed to Seth’s blog at http://sethgodin.typepad.com and pointed quite a few people toward his ideas. He speaks to everything DealerRefresh is about: new marketing, shedding tradition, reevaluating the norm, getting small, etc. I …

Best Practices

Price or No Price? Pricing your inventory.

Price or No Price? Do you price your dealers inventory? This topic has many years of life left in it, so I thought I’d start another attempt at mixing oil and water. I know there are at least two sides to this discussion and I look forward to some excellent feedback from those in the …

Industry News & Trends

Searching cars on your iPhone!

Opinions & Advice

The ROI of an NADA Booth Model

Dealership Communication Tools

Blueprint Series: Automotive CRM Solutions

One of the toughest jobs these days is picking the right technology for the job, so we’re going to take a different approach with something called the “Blueprint Series”. The idea behind this series of articles is to tell our vendors what we want. Hopefully they’ll take our ideas and put them into a product …

Industry Events

NADA 2008 Review

I didn’t get much time on the floor this year as I have in the past. The crew over at MileOne kept me busy at NADA 2008. There were several people that I was supposed to stop by and shake hands with but I just never got around to it, so I do apologize to …

Industry News & Trends

Cars.com Superbowl commercials – What did you think?

Industry News & Trends