2009 – DealerRefresh | DealerRefresh Automotive Dealer Forums

NADA, ATD to Launch NADA University at Convention in February

ATD to Launch NADA University at Convention in February; Training and Technology Designed to Boost Performance and Profits Initiative Includes Four ‘Automotive Centers of Excellence’ Delivered by Leading Interactive Training Systems Provider LightSpeed VT – www.nadauniversity.com McLEAN, Va. (Dec. 22, 2009) – In February 2010, the National Automobile Dealers Association (NADA) and American Truck Dealers …

Dealership Communication Tools

Why hasn’t CRM sold me more cars?

All of my DealerRefresh articles are inspired by something I have come across recently. This one is certainly no exception. As most dealership employees whose job focuses around “the Internet” I too wear quite a few hats. One of those hats screams I am the CRM Dude at my dealer group. It is actually one of my …

Other Stuff

Happy Holidays 2009 and to a GREAT 2010!

Wishing everyone a Fantastic Holiday Season and looking forward to am exciting 2010! UPDATE!! What Cool Tech Gift did you get for the Holiday? Comment over in the Forum!

Dealership Marketing

Dealer e-Process – Dealer Website Services Profile and Reviews

Dealer e-Process – Services and Reviews Website URL: www.dealereprocess.com Location: Downers Grove, IL 60515 Phone: 1-(877) 551-2555 ——————————————————– Homepage Title: “Auto Car Dealer Website Design & Marketing Software Provider – Dealer e Process” About: Dealer-e-Process, an LLC company was founded when multiple partners with careers in the automotive industry joined together to improve internet solutions …

Best Practices

Those Pesky Little Auto Responders

After having spent the last week mystery shopping dealers, I am going to go on record and say that the auto responders currently being sent are a complete waste of the customers’ time. I have yet to see one that really impressed me. Generally there are two scenarios one would send an auto responder; the …

Other Stuff

Dealix – New DealerRefresh Ad Sponsor

DealerRefresh Welcomes a new sponsor – Dealix Dealix provides dealers with the most efficient way to connect with new and used car buyers who are researching their auto purchases on the independent sites across the Internet. The Dealix Lead Platform Dealix’s state of the art Lead Platform sources, validates, and delivers high quality leads fast. …

PR Announcements

Autotrader.com Cross-Shopping Data Among Saab Shoppers

Autotrader.com cross-shopping data shows BMW top cross-shopped vehicle among Saab shoppers. ATLANTA – December 18, 2009 – With the announcement today that GM will shutter its Saab division, BMW may be a winner, according to cross-shopping data from AutoTrader.com, the ultimate automotive marketplace. Thirty-three percent of Saab shoppers also looked at BMW vehicles while researching …

Dealership Marketing

Car Dealer Review Websites – Compete.com Results

Search “Car Dealer Review Websites” in Google and your results are something like this… How do they rank using Compete.com?… Comparing review sites exclusive to car dealers ONLY. Are you using these sites to your advantage, and if you are..which one(s) are you leveraging or watching?

PR Announcements

Autobytel’s New Car Program with Edmunds.com

Expansion of Autobytel’s New Car Program Provides Dealers with Access to Most Comprehensive VIN-based Coverage in the Industry Irvine, CA December 2, 2009 Autobytel Inc. (Nasdaq: ABTL), a leader in providing online consumer leads and marketing services to the auto industry, today announced a new agreement with Edmunds.com, Inc. to include inventory-based leads sourced directly …

PR Announcements

DealerRater.com Celebrates 100,000th Review Posted

Waltham, MA (December 3, 2009) — DealerRater.com, the nation’s premier car dealer review Web site, announced today that the Web site has gathered more than 100,000 reviews written by DealerRater.com community members. “We officially hit our 100,000th review on Monday, November 30th,” reports Chip Grueter, president of DealerRater.com. “We are thrilled to reach this exciting …