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Archive for June, 2009

alex.snyder Iran has exposed how deep Social Media has gone

Posted by Alex Snyder  |  Tuesday, June 30, 2009  |  Posted in Latest News & Trends

Mideast Iran Presidential ElectionsIf you have no idea what has been happening in Iran, it is probably because you’ve been living under Iraq a rock.  I’m going to try to stay out of the politics behind it, but Iran is the “religious democracy” with an Ayatollah as the head of government and an elected president who serves as the “faceman”.  The recent Presidential election ended up in conspiracy as many of the citizens did not believe the outcome (who, why, what are irrelevant for the purpose of this article).  As a result Iranians poured into the streets in protest of the election results.  During the protests, violence broke out and the Iranian government banned foreign news reporters from the country.

Without adequate reporting how is the world keeping up with everything that is happening in Iran?  How are Iranian citizens rallying people to their cause?  Social media!

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jeff.kershner A Message from AutoTrader to Dealers

Posted by Jeff Kershner  |  Tuesday, June 30, 2009  |  Posted in Latest News & Trends

An Important Video Message from AutoTrader.com

Alan Smith, Sr. Vice President of Dealer Sales, and Chip Perry, CEO

message_from_autotrader2

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Alan Smith and Chip Perry talk about the challenging times and some of the changes that are taking place at AutoTrader.com. This is a good message, I recommend watching it in it’s entirety. If you have an opinion, lets keep them positive and/or professional.

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mat.koenig Is your Social Networking NOTworking?

Posted by Mat Koenig  |  Thursday, June 25, 2009  |  Posted in Opinions & Advice

yield_social_networksHow do car dealers advertise on facebook, MySpace, twitter and other social networking sites?

Social networking is all the buzz right now and everyone from the Automotive Industry to Real Estate is trying to figure out how to use sites like facebook to grow their business. One of the largest areas of growth is in the automotive sector. The attraction of social networking sites isn’t hard to figure out. Millions of people to reach and you can basically do it for free…if you don’t scare them all away. Wouldn’t it be nice if you had a more effective way to utilize facebook and other social networking mediums to reach your clients? I have a clear plan that is guaranteed to be better than 90% of the efforts being put forth today. Grab a pen and paper and write this down…

STOP POSTING YOUR ADS ON FACEBOOK AND OTHER SOCIAL NETWORKING SITES – THEY DON’T WANT TO BE YOUR FRIEND!

No, that wasn’t a typo. Some of you may be shaking your head at what you just read but frankly I don’t care, and you’ll thank me in just a moment when you read on. Many of you remember MySpace and the popularity it had when it first launched onto the social scene. I am in my mid thirties and I was a MySpace addict at first launch. I had my background all tricked out and added a TON of friends so that I could try to become a networking machine.

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alex.snyder Wondering what to do for Cash for Clunkers?

Posted by Alex Snyder  |  Wednesday, June 17, 2009  |  Posted in Latest News & Trends

Even though the Cash for Clunkers Legislation has not passed yet, there is a lot of potential business already circulating around this program.  If you’re the first on the scene, you can seriously rule your market for anyone trying to find more information about the bill.

First:  Build your site and prepare your staff
“This bill is not official”, and those should be the first words out of your mouth, followed by a big BUT.  “But, when the bill is passed we want to be the dealership that earns your business.  Let me tell you a bit about the bill as it currently sits – have you visited the Cash for Clunkers page on our website (Checkered Flag’s Cash for Clunkers page)?  We are a participating Cash for Clunkers dealership, and ready to help you with the program when it does launch.  Basically, the program covers vehicles over X years old with a combined MPG of less than XX…”  you get the idea.

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CarsDirect Offers Free Used Car Listings to Terminated Chrysler, GM Dealers

Posted by DRNewsWire  |  Saturday, June 13, 2009  |  Posted in Industry Announcements

EL SEGUNDO, CA–(Marketwire – June 11, 2009) – CarsDirect announced today that it is offering free online used car inventory listings to recently terminated Chrysler and General Motors franchise dealers in an effort to help dealers drive sales during the current transition period.

“Many of our dealer partners who have received termination notices aren’t simply closing up shop,” said Ken Potter, vice president and general manager of automotive sales and industry relations at CarsDirect. “Some plan to change brands, while others are shifting to a used car focus. But the next few months are crucial. We hope this offer helps dealers sell more cars as they work to stay in business and remain fixtures in their communities during the transition.”

CarsDirect will provide any dealership that received a termination notice from Chrysler or GM with 60 days of free used car listings on its network of sites, exposing the listings to 25 million monthly online visitors. The CarsDirect network includes listings on the CarsDirect.com Used Car Channel and SellMyCar.com, and targeted syndication of listings throughout the CarsDirect Automotive Network, one of the world’s largest collections of auto enthusiast websites.

Dealers are free to post their entire used car inventories, including unlimited photos of each vehicle. They are also eligible for a special rate on CarsDirect used inventory listing products after the conclusion of the 60-day free period.

“Last month, we celebrated the tenth anniversary of CarsDirect, and many of our dealer partners have been with us since Day One,” said Potter. “Our dealers helped us achieve the success we enjoy, and we’re hopeful that this offer helps dealers sell a few more cars during this uncertain period in the industry. We are grateful for our many strong dealer relationships and look at this as an opportunity to pay our dealers back.”

For more details on the no-charge CarsDirect used car listings program, eligible dealers can call (310) 280-4282 or e-mail kpotter@carsdirect.com.

About CarsDirect
CarsDirect (www.carsdirect.com) is a leading online automotive shopping service and research portal, providing new and used automobiles and related products and services, such as loan and lease financing. CarsDirect is a division of Los Angeles-based Internet Brands (www.internetbrands.com), a leading operator of community and e-commerce consumer websites.

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