Opinions & Advice

Automotive Manufacturer Policies on Dealer Websites are too limiting and slow

Normally when this subject comes up, amongst dealers, a lot of not-so-nice things are said.  I want to take a different approach in this article.  No, I’m not planning to completely side with our manufacturers, but to hopefully create a compelling argument that gets some to rethink their policies (and I’m counting on your comments …
Other Stuff

activEngage – New DealerRefresh Ad Sponsor

DealerRefresh Welcomes a new sponsor – activEngage Making your marketing dollar produce more results is what drives every employee at ActivEngage. Helping your dealership achieve better results and capture more leads from your dealership’s website. ActivEngage offers live chat concierge level services to your website customers to help them navigate your website, while engaging them …
PR Announcements

AutoTrader.com to Power Certified Pre-Owned Listings for Nissan

ATLANTA – August 11, 2009 – AutoTrader.com, the ultimate automotive marketplace with 3 million vehicle listings, today announced it will begin carrying live listings of all Certified Pre-Owned (CPO) Nissan automobiles currently available at Nissan’s 1,070 retailers nationwide. In addition, AutoTrader.com will also power all CPO listings on Nissan’s own web site, NissanUSA.com. On a …
Industry Events

Cashing in on Web 2.0: Using Social Media Sites to Drive Sales – Cars.com Webinar

Date: Friday, August 14 Time: 12pm to 1 p.m. (Eastern) Location: Your Computer Cost: FREE – Register Here As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store …
PR Announcements

EasyAutoSales Launches New Premium Classifieds, Helps Car Dealers Reach Buyers in the Social Web

ATLANTA, Georgia, ‐‐ EasyAutoSales.com, America’s fastest growing consumer driven automotive resource launches version 3.0 of its classified services to focus on vehicle research and premium classifieds. The new EasyAutoSales website features added integration with Craigslist and a number of social‐networking websites to help car dealers better reach car buyers in the social web. “94% of …
PR Announcements

eBay Motors and General Motors Make Shopping For a New Vehicle Online as Easy as ‘Click and Buy’ from California Dealers

Our Best Cars, Your Best Offer: eBay Motors and General Motors Make Shopping For a New Vehicle Online as Easy as ‘Click and Buy’ from California Dealers Shoppers now have online access to the new car showroom and can ask questions, negotiate price and make buying arrangements online from participating dealers. SAN JOSE, Calif. and …