November 2009 – DealerRefresh | DealerRefresh Automotive Dealer Forums

ClickMotive – New DealerRefresh Ad Sponsor

DealerRefresh Welcomes a new sponsor – ClickMotive ClickMotive delivers the powerful combination of website design, video, and dynamic search – in a single product, on a single platform, for one low cost, using 100% in-house technology. Led by the former owners of Third Coast Media and the former Vice President of RWS, ClickMotive combines powerful …

Dealership Communication Tools

Are you getting all your Internet Leads?

Many of the conversations we get on the DealerRefresh forums are about dealership CRM choices and practices. With all the different conversations cycling around this topic, I have to assume that many dealers are changing or signing up with a new CRM company. I’m very glad to see the industry taking this extremely important technology …

Other Stuff

Turkey for me..Turkey for you

Happy Thanksgiving !! From my table of turkey to yours.

Opinions & Advice

Where Have All the Ups Gone?

Guest Posting By John Quinn Exactly what are Sales Managers managing these days? Ahhhh…. the good ‘ol days… Remember the weekends? The Sales Staff gets there nice and early with enough caffeine in their hands to jump-start a rhino, trailed by a cloud of cigarette smoke. The managers hold a quick Pump-Me-Up session, doling-out spiffs …

PR Announcements

KBB Certified Values on Web Site

IRVINE, Calif. — Kelley Blue Book is adding a Certified Pre-Owned Value to its Web site next month to educate consumers about the benefits and value of CPO programs. Basically, KBB calculates a specific model’s CPO value by adding an appropriate certified premium to the vehicle’s Blue Book Suggested Retail Value. KBB processes recent certified …

Dealership Marketing

I opted-in for your SPAM. Yaaaay!

A big thing that is going to rule the future of online solicitations is OPT-IN. Have you read anything about it yet? If you haven’t, let’s start with a guy named Seth Godin: Every year, tens of thousands of people die because organ donor status in the US is opt in. If you want to …

Industry News & Trends

Rapleaf – Improving Your Dealers Social Media Strategy

An Interview with Nathan Scripps of Rapleaf 2009 is starting to close, two years after talking about social media for car dealers, and I would like to talk about a new way to look at and leverage social media. No, I am not going to say build a Facebook fan page, nor am I going …

Best Practices

“Greetings – You Now Have 5 Seconds!”

When was the last time you thought about the way you greeted a customer? The greeting is so simple, but often overlooked. I am not just talking about in person, but on the phone as well. It takes just five seconds for a person to form a positive or negative impression of you and your …

Other Stuff

Thanks to…You and our DealerRefresh Sponsors

Every 3 months or so I like to do a quick post to thank our DealerRefresh sponsors, but before I get into thanking our sponsors I want to seriously thank YOU; our DealerRefresh readers and contributors. Thank YOU for making the DealerRefresh Dealer Forums a true destination for us DEALERS. If you’re familiar with forums, …

PR Announcements

Motozuma – New Social Web Site for Auto Shoppers

MOTOZUMA INTRODUCES A BETTER WAY TO SAVE AND PURCHASE YOUR NEXT VEHICLE New Social Web Site Teams with Hyundai to Offer Savings, Resources for Auto Shoppers Chicago — Social media has provided Web users with a forum to share photo albums, cast themselves as the next viral video sensation, and communicate with friends around the …