Archive for June, 2010

drnewswire ContactAtOnce! iPad Chat Application for Car Dealers

Posted by DRNewsWire  |   Tuesday, June 29, 2010   |   Posted in Industry Announcements

ATLANTA, GA – June 29, 2010 – Contact At Once!, the leading provider of live chat software for car dealers that want to convert more of their website visitors into appointments, today announced a ContactAtOnce! iPad chat application. The ContactAtOnce! iPad chat app enables
car dealers to answer chat leads from their WiFi and 3G iPads, making them more productive using the iPad’s mobility and unique user experience capabilities.

Features of the ContactAtOnce! iPad chat app include:

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alex.snyder Dealership Value-Added Programs are BUNK!

Posted by Alex Snyder  |   Wednesday, June 23, 2010   |   Posted in Opinions & Advice

That’s right – BUNK.  As in crap.  Before you start chasing after me with pitch forks, at least read the rest of this article.

What is a value-added program for a dealership?  It is a business to consumer incentive plan that gives a quid quo pro “bonus” when someone purchases something from the dealership.  For example:  customers receive free oil changes for life when they buy a car from your store. This is one of the most common value-added programs.

My experience with these programs dates back to 1999 when I started selling Volkswagens.  Our competitor gave free oil changes and state inspections for life.  They were one of 3 dealers in town doing anything like this.  At the time, I estimate roughly 40% of all customers mentioned their program and that was mainly due to them buying so much newspaper real estate to push it.  As a salesperson, 40% of the customers saying something about it translated into 100% of my customers asking for it.  It really is amazing how selective our memory can be isn’t it?  I was all about our store offering the same or better.  What we were given was a program that only tackled 5 oil changes and state inspections for life.  It forced me to continue to be a better sales person by finding ways to sell around the other guys oil changes for life.

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jeff.kershner Google Analytics and Webmaster Tools Webinar – What did you think?

Posted by Jeff Kershner  |   Tuesday, June 22, 2010   |   Posted in Seminars & Webinars

Our Google Analytics and Webmaster Tools Webinar has come to a close and despite some early technical issues (sorry about that), the feedback was very positive.

LOTS of great information along with many questions were being asked.

Brian was just scraping the surface of Google Analytics and Google Webmaster Tools and how dealers can leverage these 2 awesome tools.

Several topics were covered, including..

We hope everyone gathered with some great information today. Even if you can’t apply everything you learned today, it’s great to have this knowledge so you can hold your website providers and SEO consultants accountable!

Thanks to everyone that supported and attended!

Let us know you thought?

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drnewswire Client~ConneXion expands into Automotive Internet Market

Posted by DRNewsWire  |   Monday, June 14, 2010   |   Posted in Industry Announcements

Dallas, TX, June 15, 2010: Client~ConneXion, LLC has launched a new suite of Automotive Internet Marketing products and services that assists auto dealerships in capturing more business and customer interaction via online practices. Client~ConneXion’s base products include Chat~ConneXion – a Live Web Chat Application that assists sales and service departments with online interaction for internet customers as well as Response~ConneXion, an afterhours lead response management system for General Motors “Standards for Excellence” One Source leads.

The new market expansion includes the following:

• Constant~ConneXion – an eMarketing blitz program
• Social~ConneXion – Social Media Management Service
• Customer~ConneXion – Customer Survey and Rating Management
• SEO/SEM~ConneXion – an Internet Web Presence Consulting Service

This suite of products focuses on the online marketing aspect for auto dealerships in order to stay relevant in their local markets. Additionally, it maintains their social presence on popular media sites.

The Constant~ConneXion – an eMarketing Service includes monthly eNewsletters and an eMail marketing campaign that includes attention to both sales and service.
• Creates an ongoing dialogue with customers and prospects
• Drives customer loyalty and keeps your dealership top-of-mind
• Improves SEO driving traffic to your website
• Drives fixed ops revenue with coupons and promotions

Social~ConneXion offers a Social Media Management Service that maintains your social reputation while simultaneously interacting with fans, friends and customers.
• Customization of your Dealership Facebook Fan Page
• Assistance with Facebook postings
• Twitter Setup and Tweeting
• Contests and Promotions Management
• Blogging

Customer~ConneXion develops an auto dealership Survey and Testimonial Management system to capture reviews and ratings directly from satisfied customers.
• Pro-actively requests reviews and feedback from customers
• Directs customer feedback to viable sources, such as Yelp, Google Reviews, etc
• Increases Organic SEO presence

And lastly SEO/SEM~ConneXion is a consulting service that focuses on increased web presence for your auto dealerships.
• Target Information, shoppers, buyers differently using focused ads and keyword selection
• Dominate your local marketing on Google/Yahoo
• Linking Campaigns
• Social Bookmarking

Client~ConneXion’s introduction to these additional products and services offers a complete solution for Automotive Internet Marketing for auto dealerships nationwide. Brad Hornung of the Bob Moore Auto Group, a 10 store group with 17 brands, tells us that “Client~ConneXion is hands down the best vendor we’ve worked with. From the Chat~ConneXion to the SEO/SEM~ConneXion we’ve seen nothing but results. There are tons of other solutions out there but you get what you pay for and CCX is blowing the competition away. To sum it up: Client~ConneXion rocks!!!”

About: Client~ConneXion is a software solution firm based out of Dallas, TX that specializes in a Live Web Chat Application that pro-actively engages and “UP’s” every web visitor for auto dealerships throughout the country. For more information visit their website at www.ClientConneXion.com or call 877.888.5948.

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LOST – 5 Ways to Prospect Your “Lost” Customers into Future Sales

Posted by Guest Poster  |   Sunday, June 13, 2010   |   Posted in Best Practices

Let’s talk about “LOST” and I am not talking about the widely popular television show that just recently concluded on ABC. I am talking about your lost customers. It all starts with that phone call to unsold customers.

“Hi Jeff this is Jerry with… oh you did, what did you buy?”

How many times have we all heard that conversation? We then conclude with, “Well if you’re ever in the market again please give me a call…” and off to our CRM we go to mark that customer as “LOST!

We’ve all heard our managers say over-an- over a thousand times, “keep selling until they buy or die.” Well the person who came up with that saying is an idiot! It should be, “keep selling until they die.” The average person will spend over $300K on automobiles in their lifetime. Big deal, you missed out on a sale this time around. A true salesperson will figure out how to win their business the next time around. If you treat them like a customer they may in fact become a customer.

So how are you going to win their business?

About the Author

Jerry Thibeau width= Jerry Thibeau is a sales trainer and the President of Phone-up Ninjas. His company focuses on helping dealerships around the world increase sales by teaching automotive professionals the proper techniques for scheduling more appointments with phone and Internet customers.

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