Industry Events

Digital Summit At Google Headquarters – Join me! #DSMV

  2012 Digital Summit at Mountain View   I’m extremely excited to announce that along with Moore & Scarry Advertising, DealerOn and Edmunds.com; DealerRefresh will be co-hosting a 3-day Digital Marketing Learning Conference at Google’s headquarters – the Digital Summit at Mountain View, May 7-9, 2012. Yes, you read it right. The Digital Summit at …
Best PracticesDealership Communication ToolsDealership Marketing

How Do You Fix a Bad Reputation?

In my last post, “The Reputation Score You’re Not Checking and Should Be” we looked at ways to monitor your email reputation. Your email reputation determines whether companies like Hotmail and Yahoo deliver your email messages to your customer’s inbox or spam folder. Email providers are very aggressive at keeping unwanted emails out of inboxes. …
Industry News & Trends

Dealers United Offers SEO – Their First Offer to Dealer Members

Dealers United offers SEO I’ll assume most of the community members and readers are aware of Dealers United and their mission “to place the power back into the hands of private dealers by leveraging the purchasing power of many dealerships and turning it into BIG savings.” Basically a group buying service for dealers where Dealers …
Best Practices

2011 eShopper Automotive Experience Study

If you’ve ever attended a dealer 20 Group meeting, you know what attendees find most valuable: comparing notes with other dealers outside their market area and copying their most successful practices. Because anecdotal successes are sometimes emotional and not data-driven, 20 Group participants even offer up financial statements in order to substantiate any actions they …
Industry Events

Free Webinar – Lead Scoring and Increasing Your Lead to Show

Lead Scoring has been a frequent topic of discussion across many of the industry forums and blogs. Just yesterday a long time DealerRefresh community member, Edward Shaffer, asked the question  “Lead Scoring” – anybody using it??. This is the same question many dealers and ISM’s have wondered over the last several years when “Lead Scoring” …
Best PracticesIndustry News & Trends

Is Mobile Reshaping Your Dealerships Marketing Plan For 2012

Nielsen recently released interesting data on the typical U.S. smartphone user. Targeting age and income, we learn that the smartphone is quickly transitioning from luxury to necessity. Let’s dig into the numbers. Nielsen’s sample size is 20,000 mobile consumers, segmented by age and income. My three takeaways from the data. The younger generation considers a …