June 2012 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Best Practices Dealership Communication Tools

Call Tracking at your Dealership: It Goes Both Ways

On March 10, 1876, Alexander Graham Bell spoke one of the more historical quotes: “”Mr. Watson, you to need to come over here, I want to see you. We have the silver 1876 Honda Accord in stock and I’d love to show you in person. When can you stop by?” Wait, that’s not right! So …

Best Practices

P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of …

Industry News & Trends

Autotrader’s files are public

Last week, Autotrader.com announced they are filing for Initial Public Offering (IPO). With a few days to examine the 250 page document, detailing the filing, the numbers are in. What kind of profitability does Autotader.com have? Revenue? Expenses? It is all out there now. But we found more interest in what they paid for their last round …

Reporting Update, or What’s Up With our VDPs on Cars.com

For the extra-diligent, faithful readers of DealerRefresh, I know I promised everyone a sneak preview of the Market Intelligence Report this month, but I’m going to postpone it until next month. As you know, Jeff wanted me to talk about the cool things happening at Cars.com, but he also wanted me to dig even further …

Dealership Communication Tools Dealership Marketing

What Apple’s New Passbook Means for Your Dealership

I don’t think I’m alone in viewing Apple’s rumored “iWallet” as a game changer. The first iteration, released Monday, is called Passbook. The concept’s simple. Right now you use your smartphone for phone calls, web search, directions, reminders – everything. Just as we slowly eliminated the need for a phone and PDA or a phone …

Dealership Marketing

Automotive ZMOT AD-ventures Comic Book by DealerHD

When was the last time you read a comic book? For me, a long time. Our friends over at DealerHD have published a cool little comic book around the Zero Moment of Truth “Automotive ZMOT Extraordinary AD-ventures”. Something a little different, outside of the typical. I thought it was worth a quick post here on DealerRefresh. …

Dealership Employees Blogging in the Land of Unicorns and Rainbows

Wouldn’t it be great if your dealership had a staff full of employees that could not only sell and service each customer with excellence, but also create optimized engaging content for your dealership’s blog? I was reading a post by Kathi Kruse over on DrivingSales earlier this week. The article is titled “Poof! Your Last …

Other Stuff

ALERT – Internet Explorer Virus Warning

It has been brought to my attention that the DealerRefresh Forums may have an issue with OLDER versions of Internet Explorer. The issue is a possible Trojan virus. PLEASE – if you’re still using an older version of IE (all you AutoTrader.com employees) – DO NOT visit the forums until we have this issue resolved. …

Best Practices

You Can’t Just Make the Baby, You Have to Raise the Baby

We know the fun part. When you first get your hands on one. They are new to you. All coddling is out the window and it is time for action. These first intimate interactions are exciting. It is that magical time when you first get together… I am speaking of the moment the lead arrives. …

Best Practices Dealership Marketing

Likes-to-Leads: Creating a Social Sales Funnel

Tired of watching your boss’s eyes glaze over every time you mention a “20% increase in likes?” Depressed from hearing your colleagues report on revenue growth while you report on retweets? Sick of people asking you what it’s like having “the fun job?” This article is for you. The truth is; most social media …

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June 2012 – DealerRefresh

Call Tracking at your Dealership: It Goes Both Ways

Autotrader’s files are public

Reporting Update, or What’s Up With our VDPs on Cars.com

What Apple’s New Passbook Means for Your Dealership

Automotive ZMOT AD-ventures Comic Book by DealerHD

Dealership Employees Blogging in the Land of Unicorns and Rainbows

ALERT – Internet Explorer Virus Warning

You Can’t Just Make the Baby, You Have to Raise the Baby

Likes-to-Leads: Creating a Social Sales Funnel