Best PracticesDealership Communication ToolsDealership Marketing

Contact At Once! 2012 Dealer Survey Results

This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits. Between …
Best PracticesDealership Marketing

A Better Analytics Tool To Improve Customer Experience & Conversion?

Using ClickTale to Improve Conversion While building our new website, www.actontoyota.com, we were continually asking ourselves a number of questions in an effort to create a site that ultimately improves page layout, enhances the visitor experience and, above all, increases conversion rates. For example, we asked ourselves: What can we do to improve our pages’ …