February 2013 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Social Media – 30,000 Times Per Day

U.S. talk about their auto purchases on average 30,000 times per day On a daily basis your friends and family take to social media for advice on just about anything. Think about how many times a day you’ve stumbled on a neighbor seeking thoughts on where to take their wife for dinner, or your sister …

Dealership Marketing Industry News & Trends

Buying A Car an Infographic and Some Important Stats

According to a recent study by Lab42, the top four frustrations in the vehicle purchasing process are, dealing with salespeople, finding the right vehicle, the time spent on the process and understanding finance. Four out of four of these frustrations sit at your dealership. Spending time on the process What processes does your dealership …

Best Practices Opinions & Advice

Appointment Display Board For Your Dealership

Latest HOT Discussion in the Forum Appointment Display Board? Appointment display boards at the dealership not only exudes professionalism but gives the potential client that “good feeling”, something most customers need when visiting a car dealer. John started this thread over in the forum as he has been looking for a solution like this for a …

Best Practices Dealership Communication Tools

6 Reasons Your Dealership Does NOT Need A CRM

What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my position for a CRM provider. Dealership CRM Utilization will not be …

Dealership Communication Tools Dealership Marketing

Touching Your Customer

Which billboard ad does your customer drive-by and view 50 times per day? Which newspaper ad do your customers look at 65 times per day? Which online banner ad does your customer look at 100 times per day? I’ll bet you don’t have a marketing initiative that touches each one of your customers 50-100 times …

Best Practices Opinions & Advice

Dale Pollak VS Google at DSMC

Latest HOT Discussion in the Forum Dale Pollak takes on Google (representative) Yago, one of our most active DealerRefresh community members recorded a session using his iPhone at DSMC. The session is with Michael Rose at Google. Michael explained the new Google cars program, which I’m sure is a great concern to Autotrader. Dale Pollak, …

Industry Events

DealerTalk conference in Toronto

I’m really excited to announce that Kijiji Autos is hosting their first annual dealer conference just north of the border in beautiful Toronto, ON. DealerTalk takes place on March 7th at the brand new Four Seasons hotel located in trendy Yorkville. When: Thursday March 7th 2013 Where: Four Seasons Hotel in Yorkville Toronto, ON We have been planning this …

Dealership Communication Tools Opinions & Advice

Email IS Your Biggest Loss of Business

We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via email. Did you know that you can measure all sorts of things around email to discover who is doing it well and who isn’t? My favorite is to look at the number of emails …

Overcoming Camera Shyness on Both Sides of the Lens

A huge stumbling block to creating interesting, original social media content is the fear of the lens. Time to get comfortable. By now, I’m sure you’ve read all about why using video is important in your dealership. Videos of vehicle presentations, employee introductions, customer testimonials, special events, kids, and general silliness (among other things) …

Best Practices Opinions & Advice

SEO vs SOCIAL MEDIA – which would you choose?

Latest HOT Discussion in the Forum SEO vs SOCIAL MEDIA – which would you choose ? If you could choose only one and ONLY one – which would you choose to add to your dealers marketing mix? SEO or SOCIAL MEDIA? Now, before you jump the gun and start commenting (over in the forum), allow me …

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February 2013 – DealerRefresh

Social Media – 30,000 Times Per Day

Buying A Car an Infographic and Some Important Stats

Appointment Display Board For Your Dealership

6 Reasons Your Dealership Does NOT Need A CRM

Touching Your Customer

Dale Pollak VS Google at DSMC

DealerTalk conference in Toronto

Email IS Your Biggest Loss of Business

Overcoming Camera Shyness on Both Sides of the Lens

SEO vs SOCIAL MEDIA – which would you choose?