Industry News & Trends

The Rise of Mobile in Automotive Shopping and the Connected Generation

A key focus was placed on mobile at this fall’s major automotive conferences; JD Power and Driving Sales Executive Summit.  While the rise of mobile is nothing new, new data reveals mobile’s emphasis on automotive shopper behavior. “The rise of mobile and tablet devices has fundamentally changed how consumers shop for cars.” 94% of millennials …

Read more…

Best PracticesDealership Communication ToolsDealership Marketing

Which Car Shopper Wants Their Ass in Leather?

Every month, millions of potential customers search the web for used vehicles. Contained within those searches is extraordinarily powerful data that can transform the way we sell cars. When a customer filters by specific features, they are telling us their hot buttons. When they submit a lead they are making an even stronger statement about …

Read more…

Industry News & Trends

Dealer ThinkTank is Coming Your Way

Along with five other industry experts, I’m excited to make the announcement about our recent partnership to form Dealer ThinkTank, one-day advanced strategy workshops held around the nation. While I’ve been actively speaking at automotive conferences around the nation, this is the first I’ve co-founded and had an active part in creating. The collective experience …

Read more…

Industry EventsIndustry News & TrendsOpinions & Advice

Digital Dealer 15 Review with Kevin Frye

Kevin’s semi-annual Digital Dealer Conference Review It’s early Thursday morning, 5:20 am to be exact, and as I wrap up another Digital Dealer conference, I figure I should start the day with a well-needed cup of coffee after another long night in Vegas. I close the door quietly and head up the hallway towards the elevator when …

Read more…

Best PracticesDealership Marketing

Why We Said No to Yelp Ads Twice: In Response to Yelp’s Dylan Swift

  Dylan Swift, Yelp’s Director of National Marketing, spoke this morning at the Driving Sales Executive Summit to a predictably tepid audience. The presentation included a lot of the same old statistics we’ve seen about the rise of mobile trends, and then abruptly ended. Charlie Vogelheim, looking dashing in his velvet tuxedo jacket, asked a …

Read more…