Best PracticesDealership Marketing

Your Dealership’s Digital Marketing Strategy Sucks!

Well… Maybe “Sucks” isn’t exactly the right word but, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, there is a correct, comprehensive and strategic Order of Operations when it comes to all dealership website marketing approaches. Hey, do you know something else that “Sucks”? Car Superchargers! …
Best PracticesDealership Marketing

5 Reasons Video Is the #1 Vehicle Selling Tool

TV commercials. Billboards. Newspaper advertisements. Direct mailings. Door hangers.   A new study by Demand Metric shows why video is better than most all other forms of marketing and advertising. The study weighed more towards the B2B audience, but the takeaways are just the same. The Video Content Marketing Metrics Benchmark Study asked 295 businesses …
Best PracticesDealership Marketing

8 Essential Attributes Dealer Marketing Pros Need

Whether you call him/her a Digital Marketing Manager, Web Presence Manager, or something else, you need someone at your dealership to manage the marketing efforts of your partners, vendors, and agencies.  Dealers, if you’re not actively managing the efforts of your vendors with some level of in-house oversight, you’re probably being taken for a seriously expensive …