February 2014 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Industry News & Trends Opinions & Advice

What Makes the ULTIMATE Dealership Website VDP?

I apologize to Dave Page and Dennis Galbraith for hijacking some discussion around an article Dennis wrote for their company blog titled “The Ultimate Vehicle Details Page”. I came across the article while breezing though all the noise within my subscribed LinkedIn groups, as I do each morning. Dennis hit hard on a very important …

Best Practices Opinions & Advice

Ford – Not Another OEM Mandated Digital Partnership Program

Latest HOT Discussion in the Forum Oh Great! Another OEM Mandated Digital Partnership Program Horror Story For months my organization combated digital marketing program hand-me-downs from Chrysler Digital that (originally) did little more than increase our cost per click and level of aggravation. It pleases me to now say that things between my organization and …

Opinions & Advice

A Product of Their Environment

You’re in esteemed company. I’m not sure if you know it or not, but if people’s bylines are accurate, you’re connected on Facebook and Twitter to 300 social media experts. You must really be doing something right. Truth is, everyone oversells their expertise. Our industry is no exception. This is both true for many consultants …

Best Practices Dealership Marketing

Should ROI Principles Dictate Your SEO Spend?

[highlight color=”#F0F8FF” font=”black”]Let’s give Jerry a warm welcome for his first contribution in article format here on DealerRefresh. I’ve know Jerry for sometime now so when we bumped into each other at NADA, we got into some heavy conversation. One subject we both are passionate about is SEO and how dealers are measuring the …

Best Practices

Market Supply to Scarcity – Understanding Demand

Since it’s introduction in 1948, more than 28 million F-Series trucks have been sold and the F-150 is consistently one of the most popular vehicles on the market. But when deciding whether or not to take one more in trade, or buy another one at auction, or wholesale one, it is important to look at …

Dealership Marketing Industry News & Trends

Turns Out Facebook Advertising Is A Big Lie

[highlight color=”#F0F8FF” font=”black”]If you follow the “other” industry forums, there’s a good chance you’ve read one of Mr. Stephen Jackson’s many enthralling articles. I happen to intercept this one, and asked if we could exclusively host it here on DealerRefresh. I believe you’ll enjoy this article as it’s very relevant to the conversations we’ve had …

Best Practices

Your Social Media MUST Be Yours and Yours Alone

If there’s one thing that I absolutely cannot stand in the automotive digital marketing world, it’s the demand to make everything scalable. One of the biggest reasons I formed my own company was to help put an end to the automation and bulk-mentality that permeates throughout our industry. Don’t get me wrong. I totally understand …

Dealership Marketing Industry News & Trends

Are you Feeling a Disturbance in the Force?

I’m feeling a Disturbance in the FORCE — within the Vehicle Classified / Listing website crowd, that is. The Top Vehicle Listings Websites – Who’s NEXT? The mammoths in the vehicle (new and/or used) listing/classified website arena here in the states are Cars.com and AutoTrader.com. They have the money, the inventory, OEM support, partnerships and they …

Industry Events

DealerTalk 2014: Another Massive Line-up in Toronto – March 4th

Join hundreds of car dealers and automotive professionals as we celebrate the second annual DealerTalk Conference, sponsored and hosted by Kijiji Autos this March. After such a successful event last March, how on earth was I going to be able to top last years’ speaking line-up? I spent the summer of 2013 with this on …

Best Practices Opinions & Advice

When Does An Article Become a Sales Pitch?

Latest HOT Discussion in the Forum When does an article become a sales pitch? I’m curious, what’s the breaking point where an article written by an industry vendor representative becomes a sales pitch? Let’s face it, 90% of the articles published across many of our industry news outlets and forums are written by professionals (term used loosely) from …

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February 2014 – DealerRefresh

What Makes the ULTIMATE Dealership Website VDP?

Ford – Not Another OEM Mandated Digital Partnership Program

A Product of Their Environment

Should ROI Principles Dictate Your SEO Spend?

Market Supply to Scarcity – Understanding Demand

Are you Feeling a Disturbance in the Force?

DealerTalk 2014: Another Massive Line-up in Toronto – March 4th

When Does An Article Become a Sales Pitch?