Industry News & Trends

Car Dealer Sues Customer Over YouTube Repair Video

Latest HOT Discussion in the Forums Car Dealer Sues Customer Over YouTube Repair Video  Unhappy customers with a platform can create challenges for any business. Unhappy customers with cameras and YouTube access can create a few more challenges.  For example, what happened between this unhappy customer who is being sued by the dealership that performed …

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Best PracticesOpinions & Advice

Social Media’s Greatest Strength is the Data that Few Dealers are Using

[highlight color=”#F0F0F0″ font=”black”]This is part 3 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way …

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Best PracticesDealership Communication ToolsDealership Marketing

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

Examples of poor follow-up techniques to “internet leads” are a dime a dozen. And while it can feel like a waste of time to keep following up with an unresponsive lead or prospect, have you ever asked yourself – is their “unresponsiveness” the result of something you did or did NOT do right? You only …

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Industry News & Trends

Are You Ready for the Mobile Shopper?

In 2013, almost 200 million tablets were sold and smartphone ownership exceeded 58% across the nation. Consumers are quickly moving to cross-platform browsing, accessing information on their desktops, laptops, tablets and smartphones. As shoppers shift freely between these devices, your dealerships online presence MUST adapt. Major online vehicle shopping sites are seeing the effects of …

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