Best PracticesDealership Marketing

Increasing VDP Views with Dealer Reviews – On Cars.com

Seven (7) new reviews = three (3)X the VDP views. Part of my usual morning routine includes catching up on the latest posts on my favorite in and out of industry blogs and news websites. One that’s been on my top list for several few years is the DealerAdvantage blog by Cars.com If you’re a Cars.com dealership (or not), I …
Industry Events

Conference Recap: Dealer ThinkTank Chicago

[highlight color=”#F0F0F0″ font=”black”]This post was originally written by Bill Havican, on his blog.  Bill, thank you for sharing your experiences with the DealerRefresh community! – The Dealer ThinkTank Team.[/highlight] I recently had the pleasure of attending a Dealer ThinkTank Chicago last week, here are my thoughts: Dennis Galbraith I arrived a little late (thanks Chicago traffic) but …
Best PracticesDealership Marketing

New Report: Powerful Positive Reputation Equals More Leads

A recent Dataium and DealerRater study has just announced consumers are 90% more likely to visit and 5.3 times more likely to submit a lead to a dealership with positive reviews. While many automotive dealerships have known the power of positive reviews, this data truly drives home the fact. With the power of participating Dataium …
Best PracticesOpinions & Advice

My entire dealer group just canceled Cars.com…Wanna Know Why?

Latest HOT Discussion in the Forums My entire dealer group just canceled Cars.com… We’re only 7 dealerships, but are one of the largest in New England. This is big for us because this is usually a dealership-specific decision. For them to force something onto the entire group is huge. Nothing against Cars.com, but we’re really …