Best PracticesDealership Communication ToolsDealership Marketing

How to Install Your CRM Lead Values into Google Analytics

For Part 2 of this Tip You’ll need to have the Internet Lead Provider Report with the Values Per Lead source handy in addition you should be logged into the Store’s Google Analytics Account under the Admin > Goals section and also have a browser open to the Dealership Website. You might want go through the …

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Best PracticesDealership Communication Tools

Inactive Emails Can Lower Your Results by 40%

Most dealerships are actively trying to collect email addresses from their prospects and customers because email marketing continues to be one of the most cost-effective marketing options there is. But, as your email list grows, it is important to know that bigger isn’t better. In Acxiom’s report: “Email Marketing and Mobile Devices: A Survey of …

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Best PracticesDealership Communication ToolsDealership Marketing

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

[highlight color=”#F0F0F0″ font=”black”]In part 1 of this 2 part series, Dealership Staff learn how they can use their CRM to understand the Value of Each Internet lead. This helps dealers better align their digital marketing efforts and hold their lead providers and hold your BDC more accountable. In Part 2, dealers will be shown how …

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