Happy New Year – 2016
DealerRefresh wishes you, all of our readers and community members a Happy New Year. To an Amazing 2016!!
Merry Christmas and Happy Holidays
Merry Christmas and Happy Holidays 2015 is near complete. What a year it has been. Be on the lookout for a few year-end reviews and 2016 predictions over the next week. Until then, enjoy your weekend. Make it a Merry Christmas and Happy Holidays – Jeff
Don’t ‘Steve Harvey’ Your Pay Plan
If you’re active over in the Refresh forums, you know every so often we have a member that will post a new discussion in reference to pay plans. I feel for these guys and gals, having to figure out their “worth” and put together pay plans for positions that are new to their dealership(s). Just …
Mobile is a fad that will eventually go away
Like most new concepts and practices, it takes time for new ideas to be embraced. It takes even more time for dealers to implement them effectively and streamline their business processes around them. I would argue for the 80/20 rule in our business when it comes to new ideas, that is, until at least 20% of …
Beacons: The Future of In-store Shopping?
IoT or the internet of things, is defined by Wikipedia as, “the network of physical objects or things embedded with electronics, software, sensors, and network connectivity…creating opportunities for more direct integration between the physical world and computer-based systems.” IoT is a hot topic in retail, promising to transform how brick and mortar stores market and …
Black Friday has Faded, Shoppers are Shifting and Some Say it’s Dead
Tis the season. And we should be thinking about cookies, and decorations, and that creepy Elf sitting on a shelf waiting for a mischievous situation to appear. I am soooo glad my kids are too old for that. My elf would be sitting in the same spot the entire season. I would have to come …
6 Automotive Pros and 6 Tips on a [Podcast]
I know, I know. I was supposed to post this weeks ago. Over a month ago. That’s when Jason released it on MarketPunch. Maybe I like to be fashionably late. Truth is, I waited on purpose. You can never get too much of a good thing and there’s so much noise anymore it’s easy to forget …
Videos Equal Visits, to your Dealership
According to a recent Google study – “The Top 5 Auto Shopping Moments Every Brand Must Own”, video is “playing. Playing a big part in the consumers shopping process. Nearly 70% of people who used YouTube as part of their car buying process were influenced by what they watched [Tweet “Nearly 70% of people who used YouTube as …
Smell that Smell? It’s the Smell of Money
As a father of two wonderful sons on the Autism Spectrum, no stone is unturned or research unread that would help soothe my children’s anxieties and calm their spirits. My wife and I have researched the psychology and science of scents, known as aromachology, and the behavioral benefits of certain smells. At the current time, …
Don’t Throw Out The Baby With The Bathwater
What does a baby have to do with used vehicle merchandising? Well, nothing actually, but we got your attention didn’t we? And while getting attention is key to effective inventory listings, keeping that attention is what will lead to the sale. (More on the baby later.) We see so much more poor merchandising of inventory …
