Best PracticesDealership MarketingIndustry News & TrendsOpinions & Advice

Organizing Your Custom Website Content To Track ROI

It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull the money from the budget for these services. It is equally important to face the reality that you will likely change or upgrade website technology in the …
Best PracticesDealership Operations & Processes

Which One Best Describes Your Dealership’s Hiring Process?

Let’s face it: most dealers struggle with hiring qualified employees. And since the car business is a people business, our inability to achieve success with hiring new team members will have a negative long-term effect on the health and value of our dealership.   Why is Hiring Success So Difficult to Achieve? I define “hiring …
Best PracticesDealership Communication ToolsDealership Marketing

An Argument for Personalization in 2015

Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award winning, mind blowing, shareworthy, life changing customer experience that will convert your prospects into loyalists? The answer is so simple it …
Best PracticesDealership Communication ToolsIndustry News & Trends

How to Track Email Campaigns with Google Analytics

Many people don’t realize that there is a lot more to Google Analytics than just tracking your website activity… it’s also a great way to provide you with insights into your email campaigns. Advanced Segments are GA’s way of dividing up all your visitors into associated groups. You can acquire details telling when visitors were …