April 2015 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Digital Dealer 18 Review with Kevin Frye

Have you seen my treasure map? The “X” shows up heeeere… After a long, cold winter, I was happy to arrive at Digital Dealer 18 in WARM Tampa, Florida. Like so many others, I was searching for the treasure of invaluable information to make me a better dealer with our digital efforts, while visiting with …

Industry Events

What can I say about Dealer Talk 2015?

Do you remember the Lollapoolaza rock tours that took the world by storm during the 90’s? It was a collection of the who’s who of modern music; each concert made your ears salivate. Imagine a concert that brought together the best of alternative rock, hip hop, ska, funk, and heavy metal. What Lollapoolaza was for …

Best Practices Dealership Communication Tools Dealership Operations & Processes

Can You Find the Terrible Template?

If you had a salesperson who was going through a sales presentation and constantly choking on step four of that presentation process, you’d find a way to fix the issue in step four… Better presentations lead to more sales, right? Guess what? There is a point in your automated follow-up process that is choking and …

Best Practices Dealership Communication Tools

A Fresh Look at Dealership Measurement and Reporting

To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon. I get it – you’re busy, you’ve got a system, things are “okay.” But that’s a losing way of thinking. In the world of big data and advanced analytics, failing to …

Best Practices

Don’t Be Weak Sauce

That’s what we used to call our fellow coworkers on the showroom floor when they couldn’t close a deal. “WeakSauce”. It was a put-down. Naturally, this happened at the end of the showroom visit with a customer. The salesperson would attempt to walk them through the sales process, showing off the car, taking them on a …

Best Practices

Detailed Guide On Mobile SEO

Best Practices Industry News & Trends Opinions & Advice

GM’s Shop, Click Drive Program

Latest HOT Topic in the Forums While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot. Check out this video and article here. As a dealer, what do you think? Do you think you would sell a lot of …

Best Practices Dealership Marketing

People Want to Talk to People on the Phone

Adwords recently announced a new call-only campaign that allows dealerships (and other businesses) to promote and encourage consumers to give them a call. With call-only ads, a click is directly translated into a phone call. This means MORE CALLS! Did you know that about 70 percent of mobile searchers call a business directly from search …

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April 2015 – DealerRefresh

Digital Dealer 18 Review with Kevin Frye

What can I say about Dealer Talk 2015?

Can You Find the Terrible Template?

A Fresh Look at Dealership Measurement and Reporting

Don’t Be Weak Sauce

Detailed Guide On Mobile SEO

GM’s Shop, Click Drive Program

People Want to Talk to People on the Phone