Best Practices

Why your BDC Manager Can’t Be Your Administrative Assistant

Your business is booming, you’ve got your sales teams, desk managers and finance managers all ready to go. But, you have these “things” coming into your CRM from somewhere else. They’re INTERNET LEADS! What about phone calls? You’ve decided it’s time – time to set up an “Internet Department” or a “Business Development Center.”  You’ve …

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Best PracticesDealership Marketing

Phoning It In From Facebook’s News Feed: Local Awareness Ads Are Now Available

Facebook’s News Feed is about to get more efficient and helpful. Last week Facebook announced the ability to add “Call Now” call to action buttons to sponsored ads. The local awareness ads feature is rolling out slowly, most likely to profiles and pages who are actively using targeted ads. These local awareness ads are designed to reach more …

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Dealership Marketing

Third Party Automotive Leads Are Like Tainted Wine

I want to recognize that DealerRefresh contributors, and members of the dealer community, have discussed the need for third-party lead reform in the automotive industry in the past. Today,  I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality. Can …

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Best PracticesDealership Communication ToolsDealership Marketing

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

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