Dealership Operations & ProcessesIndustry News & Trends

It’s my data – How do I get access to it?

[highlight color=”#F0F0F0″ font=”black”]This is a follow up to my previous article “Who owns dealership data?”[/highlight] Attending back-to-back conferences (DSES and JP Power marketing summit) was a real eye opener! I saw tremendous energy and clear thinking about the new age of automotive retailing. And it is a new age…. our customers demand a better sales …
Best PracticesDealership MarketingDealership Operations & Processes

Your Sales Hiring Forecast 2017 and Keeping Up with the New Buyer

Today’s buyers want to purchase cars like they purchase everything else — simple, fast, and in a transparent manner. With broad access to the internet, the days of distrust for the car-buying process are long gone, and in its place is a system that works in the buyer’s favor. Once a buyer visits one or …
Best PracticesDealership MarketingOpinions & Advice

Why Dealer Reviews of Automotive Vendors Matter

Customer reviews have become a first stop for today’s savvy shoppers. Online reviews exist for everything from the quality of electronics and computer accessories to which linens are best for a guest room. While the glut of customer reviews can be overwhelming, they illustrate how much stock people put into reviews and how important they …
Best PracticesDealership Operations & Processes

10 Candidate Traits that Lead to Great Employees

When interviewing candidates for your dealership, it can be tempting to only focus on their past experience or current product knowledge. While these topics have their advantages, they can also be taught on the job. However, a candidate’s basic character traits are not nearly as easy to cultivate. As the interviewer, it’s up to you …
Best PracticesDealership Communication ToolsDealership Marketing

4 Texting Tips to Maximize the Online Experience with Your Dealership

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership increase sales and improve customer service. The success of your texting strategy, however, hinges on maximizing a person’s ability to initiate contact with your …