dealer marketshare popped
dealer marketshare popped
Best PracticesDealership Operations & Processes

MarketShare? Why Your Record Year Might be a Bad Thing

Congratulations on a record 2015! Yippee! Now, get the slings, because you’ve likely broken your arm patting yourself on the back. If you’re an average dealership – whether privately-owned or publicly-held – you had a record year in 2015. Heck, if you’re a below average dealer you had a record 2015. Newsflash: The entire industry …

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Best PracticesDealership MarketingDealership Operations & Processes

1,500 Price Changes, 25+ Meetings & 3 Lessons

Take 19 years in the industry, 25+ weekly meetings, and nearly 1,500 price changes weekly and you learn a few lessons, understanding the pulse of the evolving retail market for used cars. Low Mileage Budget Cars do not Work   Budget cars are typically rental cars priced to accommodate those seeking a vehicle based on …

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Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Only Good (Dealer Digital Strategies) Die Young

In the wake of the many recent rockstar deaths I felt it would be relevant to start a conversation on what Automotive Digital Marketing tools and strategies really should die this year. It’s time we take a hard look at these long time, waste of times, and begin a discussion on higher-level and higher-quality strategies …

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Dealership Communication ToolsDealership MarketingIndustry News & Trends

4 Predictions in 2016 for Car Dealerships

Another new year and even more new opportunities. If you’re not growing personally and professionally, irrelevance awaits you. I love pushing myself to continue learning more every year and if you’re reading this, you probably do too. Here’s my mental dump on the latest marketing strategies, technology trends and consumer behavior. Let’s see what’s in store for 2016 …

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Dealership Marketing

2016 Brings Robots, Self Driving Cars, and … More Mobile?

Two Thousand Sixteen brings a TON of new technology created to entice customers into your business. The CES (Consumer Electronics Show) is happening right now  and they are touting over 50 football fields of technological innovation,including robots who greet your customers as they walk in. Robots. They can hold a conversation with you. R2D2 would definitely …

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Best PracticesDealership Communication ToolsDealership Operations & Processes

Can you Kill a Sacred Cow? The Best of the Best.

Almost everything I write stems from an emotional rant I go on during conversations with friends. As Jeff Kershner and I were grumbling about pushback from sales professionals unwilling to adapt to mobile technology in the showroom, I asked… “Can you kill a sacred cow?” You know – the best of the best salespeople on our …

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Best PracticesDealership MarketingDealership Operations & Processes

Why This One Strategy Needs ALL of Your Focus in 2016

It seems like there is a strategy for everything in retail automotive. Technology has introduced new options for procurement, pricing, inventory control and marketing and the knock of e-commerce grows louder each year. Most of these strategies require a subject matter expert to focus on development, implementation and execution. Even the most prepared dealers can …

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