Comments on: 6th Digital Dealer Conference Review by Kevin Frye

By: Kevin Frye

Kevin Frye — Thu, 30 Apr 2009 12:27:50 +0000

Many thanks to everyone’s kind remarks. Ralph – I did run into you on Sunday, but you were in a hurry to get to your next session, so we were unable to talk. I was also in your session on creating community pages, and in fact was texting Chip Grueter that you should get a birddog fee for your endorsement of DealerRater during your presentation, lol. You were so busy after the session that I did not get a chance to talk, I apologize. For everyone – I certainly acknowledge that I could not cover all of the sessions (including even writing up about all that I attended), but I had to keep my review fairly brief, and I tried to hit some hot buttons. I would share that the day I returned from the conference, I opened up my MS Outlook and started creating “tasks” for all of the useful things I wanted to implement from the notes I took while attending Digital Dealer. I have been non-stop busy since! I would recommend the same to all, as I often found myself with a pile of notes, but little benefit after conferences like this, and I want to make sure that I use the great info I learned. Ralph – one good example is here at this video (where we now added annotations, channel linkback, and adjusted our description linking per what we learned at the conference, make sure to view beyond the first 15 seconds) http://www.youtube.com/watch?v=hUWzTvIS6cA Cheers to all!

By: Ralph Paglia

Ralph Paglia — Thu, 30 Apr 2009 05:04:35 +0000

Kevin,

I enjoyed reading your review of Digital Dealer, but have two complaints…

First, I am one of you and your Jeff Wyler Family Team’s biggest fans, and yet somehow i do not recall seeing or speaking with you in Las Vegas… That just plain bugs me, because I would have really enjoyed speaking with you in person.

Second, there was so much great material that was presented in concurrent workshop sessions, and so many interesting gatherings of people (especially my Sunday night shindig that I figured would result in less than 25 people attending, and over 100 showed up!), that your article referenced a relatively small portion of what so many others experienced, enjoyed and made the time and cost of the conference an unquestionably wise investment.

But, heck… What you did cover, you covered well! And, besides, I still use you and your team as evidence that my friend Jim Ziegler did not INVENT the concept of car dealers using self-made videos and the web to thrill and delight car shoppers, and create the differentiation needed to make people WANT to do business with the Jeff Wyler Family of Dealerships more than any others in your market.

Rock on, Mr. Frye… I remain one of your many ardent admirers and raving fans!

And, one last thing… Without offending “The Kershner”, there are plenty more VERY entertaining photos and videos posted to the ADM site. Some of the videos are clips from actual DD 6 Worshops, but all good stuff, here’s 2 samples:

http://www.automotivedigitalmarketing.com/photo/photo/slideshow?albumId=1970539:Album:123365

http://www.automotivedigitalmarketing.com/video/adm-vip-party

By: Gilbert A. Chavez

Gilbert A. Chavez — Mon, 27 Apr 2009 22:11:00 +0000

Kevin,

Outstanding job in reviewing DD6. It was great seeing you again and all the rest in Vegas. Mike Roscoe and gang did a great job coordinating the content of this conference. Every DD conference tops the last.

By: Derek Hammond

Derek Hammond — Mon, 27 Apr 2009 15:03:33 +0000

Overall, I enjoyed the show. I learned a lot myself and enjoyed speaking with both dealers and vendors. One of my best memories from Vegas was on the first day when people were patiently in queue waiting to speak with us.

By: Jeff Kershner

Jeff Kershner — Sun, 26 Apr 2009 20:52:48 +0000

Kevin, hands off of Tanesha!

By: Andrew DiFeo

Andrew DiFeo — Sun, 26 Apr 2009 13:18:37 +0000

Kevin, great write up and sorry I missed the conference…again! Any word on where the Fall Digital Dealer Conference will be?

By: Neil

Neil — Fri, 24 Apr 2009 17:02:33 +0000

Great review. I need to try and catch one of these sometime.

By: Audrey Knoth

Audrey Knoth — Fri, 24 Apr 2009 15:21:44 +0000

Great report … thanks!

By: Jon Groenig

Jon Groenig — Fri, 24 Apr 2009 05:22:54 +0000

Alex, go the next 4 days with 3 to 4 hours of sleep a night, then you will start to feel like you were there:). You guys missed out on a great show, but if it makes you feel any better Dealerrefresh and Jeff’s name came up a lot.

By: Jeff Kershner

Jeff Kershner — Thu, 23 Apr 2009 20:34:11 +0000

Kevin, I love your reviews and photos. On behalf of everyone reading, Thanks so much for taking the time to write this.

And so you know…it’s actually Alex “The Thunder Down Under” Snyder.