Comments on: Are you missing internet leads from your dealer website? http://www.dealerrefresh.com/are-you-missing-internet-leads-from-your-dealer-website/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 23:21:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kathleen http://www.dealerrefresh.com/are-you-missing-internet-leads-from-your-dealer-website/comment-page-1/#comment-9313 Kathleen Sun, 02 May 2010 21:30:28 +0000 http://dealerrefresh.groovecommerce.com/?p=123#comment-9313 We include all of those points that you have mentioned because of the SFE standards that is already a part of Cadillac and is rumor to be spread to Chevy pretty quickly. The problem I'm having is getting the response that they think that this is an internet response because it's too long. The message is all informative. We answer their questions but it seems like if they don't have direct questions, they see it as an Auto Response. For April we ran 39% appt to leads. That's not contacted leads. That's the actual lead. We are selling on average 81 cars a month however we are reaching for 130 to 150 cars a month. I'm speaking with my SFE advisor to see if there are better ways to get responses. If there is not a phone number we have a real hard time to get a response especially from our 1st day repsonse. I think the most popular is the one from me, the director saying how an our managers help or the one subject: Please respond. Any advise is greatly appreciated. We include all of those points that you have mentioned because of the SFE standards that is already a part of Cadillac and is rumor to be spread to Chevy pretty quickly. The problem I'm having is getting the response that they think that this is an internet response because it's too long. The message is all informative. We answer their questions but it seems like if they don't have direct questions, they see it as an Auto Response. For April we ran 39% appt to leads. That's not contacted leads. That's the actual lead. We are selling on average 81 cars a month however we are reaching for 130 to 150 cars a month. I'm speaking with my SFE advisor to see if there are better ways to get responses. If there is not a phone number we have a real hard time to get a response especially from our 1st day repsonse. I think the most popular is the one from me, the director saying how an our managers help or the one subject: Please respond. Any advise is greatly appreciated.

]]> By: Gerald Hand http://www.dealerrefresh.com/are-you-missing-internet-leads-from-your-dealer-website/comment-page-1/#comment-364 Gerald Hand Tue, 27 Mar 2007 21:16:02 +0000 http://dealerrefresh.groovecommerce.com/?p=123#comment-364 Jeff- You raise some great points. I immediately became concerned about my leads some time ago, particularly so when a dealer can switch CRMs from time to time, so the question is: Am I seeing ALL my leads? One very easy way (a little time-consuming) is to get a cc to your email address. Make an inbox for each lead provider, and when you have confirmed they have been sent to your CRM, move them to the appropriate in-box. At the end of the month, the number of leads in the in-box should match what you are paying for (or what your CRM tallies). If a server crashes, (on the CRM, or elsewhere) you simply respond to the lead in the cc email. As far as how much information, that isn't always easy. We generally send a greeting which is a why buy from us, followed shortly by a quote on a couple of vehicles including a pre-owned one if appropriate. Then a phone call to thank them for their inquiry, and to see if they received the quote. If the answer is yes, the next question is "Which one did you prefer?" The answer is almost always what is the difference between the two or they prefer the cheaper one. Great! Set the appointment. That has worked pretty well for us, and we average 24-26% appt set ratio to leads. Jeff-

You raise some great points. I immediately became concerned about my leads some time ago, particularly so when a dealer can switch CRMs from time to time, so the question is: Am I seeing ALL my leads? One very easy way (a little time-consuming) is to get a cc to your email address. Make an inbox for each lead provider, and when you have confirmed they have been sent to your CRM, move them to the appropriate in-box. At the end of the month, the number of leads in the in-box should match what you are paying for (or what your CRM tallies). If a server crashes, (on the CRM, or elsewhere) you simply respond to the lead in the cc email.

As far as how much information, that isn’t always easy. We generally send a greeting which is a why buy from us, followed shortly by a quote on a couple of vehicles including a pre-owned one if appropriate. Then a phone call to thank them for their inquiry, and to see if they received the quote. If the answer is yes, the next question is “Which one did you prefer?”

The answer is almost always what is the difference between the two or they prefer the cheaper one. Great! Set the appointment.

That has worked pretty well for us, and we average 24-26% appt set ratio to leads.

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