Alex Snyder – Page 11 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The death of the Internet Director

The time has come to promote the Internet Director into a much larger role It was announced yesterday that America went into a recession in December of 2007. We have now reached a full year in a down market. By now, all of us in the automotive industry are feeling it on some level. I’ve …

Dealership Communication Tools

Could Microsoft’s Photosynth be the future of online walkarounds?

Props to David at autolahome.com for bringing this to our attention in the “Car Dealers Embrace Video” Article! On August 20th of 2008 Microsoft Labs launched Photosynth to the world. It is an online image-stitching tool that renders a series of images into an interactive “panoramic” walk-around. Imagine taking 20 photos of the interior of …

Industry News & Trends

Autotrader.com for sale? Not anymore – is that too bad?

Our (okay, maybe not “our” but definitely my) favorite online vendor was for sale for almost a month, but isn’t anymore. According to Ward’s: AutoTrader.com is estimating 23% growth in revenue this year to $635 million. It has some 2,600 employees and with 14.9 million unique visitors, it is one of the leading online automotive …

Opinions & Advice

A Whole New World

I’ve been to the remotest place on earth for the last 3 weeks. It was a complete escape from…well…absolutely everything. I couldn’t even communicate with Mom. No news, no phones, no cars, no business, no worries! You can’t even imagine… WTF did I just come back to? I want to sell the house, the car….awwww …

Other Stuff

Out of Office Reply: While I’m Away…

This will be my last posting until November. I’m getting ready to head to the remotest part of the planet for a vacation that has been years in the making. While I’m away, I hope everyone gets on Jeff to launch the all-new DealerRefresh website. I won’t say anything about it other than it is …

Best Practices

Measuring Your Dealer Website Conversion Rate

Kevin Frye posed a question to Jeff and me the other day asking about some of the measuring devices behind a dealer website. One of those items in question was the Conversion Rate. In trying to answer him, I realized we may not be all measuring this statistic the same way (just like how we …

Opinions & Advice

Want more Leads? Do LESS with your Inventory!

Okay…nobody is perfect. Nobody is ever going to list a vehicle 100% right every time. We all strive to do our best with our online inventory presentations, but we can all do better. Is our imperfectness creating leads? If everything is listed as a customer wants, why should he or she ever submit a lead? …

Industry News & Trends

FTC: Stop the phone spam (Robo Calls)

Is your dealership participating in pre-recorded messages that are delivered at certain points of a consumer’s buying/servicing process or mass-delivering a single message? If so, listen up! Back in August, the FTC made a new ruling on this type of marketing. They basically said, as it applies to the auto biz, by December of 2008 …

Other Stuff

Reader Spotlight: Brian Tucker of Swope Toyota

1. Where do you work and what is the URL for your dealership(s). Feel free to list multiple URL’s. Swope Toyota in world famous Elizabethtown Ky. I say world famous because they filmed the movie “Elizabethtown” here. I was busy that day so they had Orlando Bloom fill in for me 🙂 The site I …

Other Stuff

Reader Spotlight: Joe Pistell of the Sun Auto Group

1. Where do you work and what is the URL for your dealership(s). Feel free to list multiple URL’s. Sun Auto Group in Syracuse New York. Visit us at: UsedCarKing.com 2. How did you get into the Automotive Business? I loved cars ever since I was a kid. I belonged to SCCA (Sports Car Club …

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Alex Snyder – Page 11 – DealerRefresh

The death of the Internet Director

Could Microsoft’s Photosynth be the future of online walkarounds?

Autotrader.com for sale? Not anymore – is that too bad?

A Whole New World

Out of Office Reply: While I’m Away…

Measuring Your Dealer Website Conversion Rate

Want more Leads? Do LESS with your Inventory!

FTC: Stop the phone spam (Robo Calls)

Reader Spotlight: Brian Tucker of Swope Toyota

Reader Spotlight: Joe Pistell of the Sun Auto Group