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Case Study: Tell Lost Sales to “Get Lost” with Traffic Conversion Analysis (TCA)

When the market is down, sales are declining, and lead volume is lower than normal, how can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …

Pump-up Market Share Using Social Incentives

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How to “Pump Up” Market Share Using Social Incentives

In a down market, one Ford dealer needed a way to increase their overall market share and reduce the amount of pump-in sales lost to competitors. By leveraging the technique of matching sales data with consumer databases, the dealer was able to determine that they were losing more than 50% of sales to competitors in …

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Adapt or Die: The Auto Dealer’s Digital Adaptation Survival Guide

If there is one thing that remain constant throughout the automotive industry today, it is that change is inevitable. Change will never cease to come along and disrupt the way we sell cars and service customers. If we aren’t willing and prepared to adapt our thinking, our strategy, and our tactics then we might as well …

Best Practices

Digital Marketing Mysteries Exposed at Digital Dealer 21

In August 2016 at Digital Dealer 21 in Las Vegas, Digital Marketing Mysteries were exposed during the Naked Truth panel session moderated by April Rain. In the weeks leading up to the event, hundreds of questions were submitted through the AutoHook website which a committee then sorted through to select but a few to address with the …

3 Ways Dealers can Avoid "Mobile Marketing Mayhem"

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Three Ways Dealers Can Avoid “Mobile Marketing Mayhem”

The accelerating rate of mobile usage is not a trend. It’s not going out of style and it’s certainly not reversing. Mobile best practices need to be hard coded into the DNA of every brand, dealer, and marketer – guiding your digital strategy from this very micro-moment on. Mobile cannot be a segment of your …

Solving Automotive Attribution Confusion by AutoHook

Dealership Marketing Sponsored Content

Solving Your Dealer’s Attribution Confusion

Through endless digital and traditional channels, consumer influence is happening both consciously and subconsciously as they navigate along a digital roadmap equipped with double-digit research touch points that follow no predictable path or straight line. This new age buying behavior makes attributing a sale to ONE source almost impossible. While new and developing channels provide marketers …

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AutoHook – DealerRefresh

Case Study: Tell Lost Sales to “Get Lost” with Traffic Conversion Analysis (TCA)

Adapt or Die: The Auto Dealer’s Digital Adaptation Survival Guide

Digital Marketing Mysteries Exposed at Digital Dealer 21

Three Ways Dealers Can Avoid “Mobile Marketing Mayhem”

Solving Your Dealer’s Attribution Confusion