Dealership Marketing

Beacons: The Future of In-store Shopping?

IoT or the internet of things, is defined by Wikipedia as, “the network of physical objects or things embedded with electronics, software, sensors, and network connectivity…creating opportunities for more direct integration between the physical world and computer-based systems.” IoT is a hot topic in retail, promising to transform how brick and mortar stores market and …

Read more…

Best PracticesDealership Communication ToolsDealership Marketing

Apple and Google: Mobile Apps Now a Significant Part of SEO

Apps have been a long, contentious conversation in automotive retail. While there is no doubt that the smartphone and mobile is the future communication channel, the question on the minds of today’s marketers has always been ROI.  Will investment in mobile strategies impact today’s buyer? Thanks to Google and new mobile search criteria, if you …

Read more…

Best PracticesIndustry News & Trends

Apple CarPlay, Google, and the Future of in-car Technology

The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that will pave the future of cars and technology. Today, Apple announced CarPlay, bringing its brand new in-car infotainment system to Honda, Mercedes, Volvo, Hyundai and Jaguar as well as a dozen committed partnerships from some of the …

Read more…

Best PracticesIndustry News & Trends

2013 Mobile Year in Review

Research On Mobile Greatly Influences Purchases “The average consumer is now hitting 24 research touch points on their automotive journey.” -Google Research shows search is driving conversions and triggering consumer actions. These actions are driving the consumer experience. More Research, More Sales: 2013 Holiday Shopping The largest shopping weekend of the year revealed some eye-catching …

Read more…

Industry News & Trends

The Rise of Mobile in Automotive Shopping and the Connected Generation

A key focus was placed on mobile at this fall’s major automotive conferences; JD Power and Driving Sales Executive Summit.  While the rise of mobile is nothing new, new data reveals mobile’s emphasis on automotive shopper behavior. “The rise of mobile and tablet devices has fundamentally changed how consumers shop for cars.” 94% of millennials …

Read more…

Location Targeting at car dealerships
Location Targeting at car dealerships
Best PracticesDealership MarketingIndustry News & Trends

Location Targeting: Engaging the mobile car shopper when the timing’s right

Remember those Apple iPhone ads for Siri?  “Siri, remind me when I get home to take out the trash”. Admittedly Siri has had her bad PR as of late – more useful as a tool to raise blood pressure than provide convenience. While we can debate the usefulness of Siri, I want to focus your …

Read more…