Brice Englert – DealerRefresh | DealerRefresh Automotive Dealer Forums

Dealership Communication Tools Dealership Marketing

iOS 10.0.2 Just Became Your #1 Lead Provider

Admittedly, iOS 10.0.2 is a challenging shift for many iPhone users. I’ve yet to find anyone who understands how to “Press home to open”. Me, I just repeatedly hit the button on my iPhone until something happens and then recover from there. BUT! I have discovered the lone reason why iOS 10.0.2 alone has singularly …

The Worlds Best Used Car Manufacturer

Cause and effect. This is a simple model to apply to solve problems. What factors that we can control influence outcomes in our life, our business, or our job/role. Let’s take a look at Used Cars. Where do Used Cars come from? Owners, of course. There is no used car manufacturer. Of course, the auction or …

Dealership Communication Tools Dealership Marketing

Good Enough for Tesla, Good Enough for Dealers?

If you agree that Tesla Motors is a smart company, like’m or not.. keep reading. If not, I doubt you get too excited about this. Have you recently been on teslamotors? I was and I took notice to something. Simplicity. An image, 4 calls to action (CTA), one promotional statement, and a few navigation …

Best Practices Dealership Operations & Processes

Is There a Mis-Pricing Epidemic In The Used Car Market?

If anyone knows me they know I love data visualizations. Frankly, I think graphs tell a better story than most bloggers or writers. I came across this gem and had to hear what the automotive community thought. Pricing vehicles to market has been a long trend in our industry and in 2011 some incredibly smart …

Best Practices Dealership Operations & Processes Industry Events

Changing Operational Perceptions Through Transparency

In 2014, auto dealers on average produced used vehicle department net profit of about $120,000. That number includes F&I. The average dealer sold 621 used vehicles retail (with another 435 sold wholesale). In 2014, the average auto dealer made $193 net profit per used vehicle retailed. That number is down from $254 in 2013 and …

Best Practices Dealership Marketing

Reputation Conversion, What’s Your Success Rate?

Reputation Management is evolving very quickly. Nearly 3 years ago, Google introduced Local Listings and, with it, the corresponding signals pointing to the increased value of consumer sentiment. The importance of reviews and social engagement has never been higher. Dealerships have flocked to solutions of various types; some partially supported by vendors, others supported by complete platforms. As …

Dealership Marketing Industry News & Trends

Where Did the Dates Go on Google Reviews?

A brief, but pointedly confused, open letter to Google. Dear Google, We, local, online marketers do love you. You have brought us great innovation in organizing the world’s information. You have brought many local businesses the opportunity to capture new customers and advertise on a fairly even playing field (budget aside) with the big boys. …

Dealership Marketing

Google Jelly Bean SERPs – a Treat for Some!

Google’s new Jelly Bean SERPs SERP’s are the key to consumers finding your dealership online. It’s no surprise that Google is the SERP-master when they own 88% of all search traffic. Google SERP’s are evolving quickly in the mobile world. Roughly 60% of a dealer’s SERP traffic results from searches of the dealer’s name. …

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Brice Englert – DealerRefresh

iOS 10.0.2 Just Became Your #1 Lead Provider

The Worlds Best Used Car Manufacturer

Good Enough for Tesla, Good Enough for Dealers?

Is There a Mis-Pricing Epidemic In The Used Car Market?

Changing Operational Perceptions Through Transparency

Reputation Conversion, What’s Your Success Rate?

Where Did the Dates Go on Google Reviews?

Google Jelly Bean SERPs – a Treat for Some!