Best PracticesDealership MarketingIndustry News & Trends

Branded Search, How Much You Should Spend and How Dealers are Getting Screwed

This article serves two purposes: Explain the need for branded search and what it should actually cost and why. Show dealers how to inspect what their SEM vendors are doing to determine if they working in your best interest or their own. Enjoy! Why Do I Need to Buy My Dealership Name? I Have Great …
Best PracticesDealership Communication ToolsDealership Marketing

Are Your New Car Specials, Really Special?

Nearly every dealer website provider offers a New Car Specials feature, so why is it NOT a big part of your marketing strategy? Maybe because it’s like pulling teeth. Whether you call them “New Car Specials”, “Offers”, “Deals”, “Incentives”, or just simply “Specials” chances are good you have a page dedicated to your best new …
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

Only Good (Dealer Digital Strategies) Die Young

In the wake of the many recent rockstar deaths I felt it would be relevant to start a conversation on what Automotive Digital Marketing tools and strategies really should die this year. It’s time we take a hard look at these long time, waste of times, and begin a discussion on higher-level and higher-quality strategies …
Best PracticesDealership Marketing

Your Dealership’s Digital Marketing Strategy Sucks!

Well… Maybe “Sucks” isn’t exactly the right word but, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, there is a correct, comprehensive and strategic Order of Operations when it comes to all dealership website marketing approaches. Hey, do you know something else that “Sucks”? Car Superchargers! …
Best PracticesDealership Marketing

8 Essential Attributes Dealer Marketing Pros Need

Whether you call him/her a Digital Marketing Manager, Web Presence Manager, or something else, you need someone at your dealership to manage the marketing efforts of your partners, vendors, and agencies.  Dealers, if you’re not actively managing the efforts of your vendors with some level of in-house oversight, you’re probably being taken for a seriously expensive …
Dealership Communication ToolsDealership Marketing

Drive Better Digital Marketing Decisions With Geo-Coding

How far, on average, are your customers willing to travel to purchase their next vehicle from your dealership? For those of you out there in digital dealership land looking for a way to get absolutely buried in insane data diving that provides easy, actionable, results, boy do I have your fix! Geo-coding. Geo-coding is the …
Best PracticesDealership MarketingIndustry News & Trends

How Negativity in Adwords Can Yield Positive Results

The challenge of Paid Search/Adwords can be quickly dismissed once one realizes the incredible possibility of impressive results. There are many educational resources for “would-be Adwords experts” along with plenty of tutorials, agencies, and expert-trainers who can be hired. However, in my experience, the only real way to master Adwords is to dive right in and …
Best PracticesDealership Communication ToolsDealership Marketing

How to Install Your CRM Lead Values into Google Analytics

For Part 2 of this Tip You’ll need to have the Internet Lead Provider Report with the Values Per Lead source handy in addition you should be logged into the Store’s Google Analytics Account under the Admin > Goals section and also have a browser open to the Dealership Website. You might want go through the …