Best PracticesDealership Communication ToolsDealership Marketing

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

[highlight color=”#F0F0F0″ font=”black”]In part 1 of this 2 part series, Dealership Staff learn how they can use their CRM to understand the Value of Each Internet lead. This helps dealers better align their digital marketing efforts and hold their lead providers and hold your BDC more accountable. In Part 2, dealers will be shown how …
Best PracticesDealership Communication ToolsDealership Marketing

An Often Overlooked Lo-Tech Pitfall of Hi-Tech Dealerships

Examples of poor follow-up techniques to “internet leads” are a dime a dozen. And while it can feel like a waste of time to keep following up with an unresponsive lead or prospect, have you ever asked yourself – is their “unresponsiveness” the result of something you did or did NOT do right? You only …