PR Announcements

AutoTrader.com Launches First-Ever Ad Campaign Focused on Its New Car Offerings

Includes Consumer and Dealer Campaign to Emphasize How AutoTrader.com is the Best Place to Find New Vehicles. ATLANTA, April 28 /PRNewswire/ “Big Guy,” the star of a new advertising campaign from AutoTrader.com, the ultimate automotive marketplace, will show how new-car shoppers can get in the driver’s seat of the perfect new car. The new, fully-integrated …

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PR Announcements

Kbb.com and AutoTrader.com Strategic Partnership Goes Live Today, January 4 2008

KBB.com and AutoTrader Builds Strategic Partnership Partnership Brings Enhanced Research, Buying and Selling Power to Nearly 26 Million In-Market Shoppers a Month. ATLANTA–(BUSINESS WIRE)– The ground breaking alliance between AutoTrader.com and Kelley Blue Book’s kbb.com®, which brings together the two largest players in on-line car research, buying and selling, goes live today. Under the agreement, …

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