5 Automotive Industry Predictions For 2021
———————————————————-
8 Automotive Marketing Predictions For 2020
Happy New Year! Time for the 2020 automotive marketing predictions. For the first time in several years, dealers face decreasing new car sales numbers and higher average prices. Fortunately, the cloud of confusion surrounding digital marketing seems to be dissipating. The industry broke away from the stigma of being slow to adopt new ideas and …
2019 Automotive Predictions
Welcome back for another 2019 automotive predictions post. It appears 2018’s final automotive sales number will come in at approximately 17.2 million vehicles amid a mixed sales environment. The four interest rate increases last year may have slowed progress while the tax reform efforts had a positive impact. 2019 is expected to show approximately 16.7 …
2018 Automotive Marketing Predictions
A new year and time again for my favorite blog post of the year! I love to see the constant progress dealers make to improve their operations. The changes in consumer behavior are always fascinating to witness, and the solutions vendors deliver to the industry play a pivotal role in the success dealers experience. During the last few years, …
5 Automotive Marketing Predictions For 2017
Back again for my annual car dealership predictions post for the retail automotive industry. This year will be defined by a new level of awareness surrounding relevant marketing, the state of accountability and performance, and understanding mobile consumer behavior. I believe we’ll reach a higher consciousness of execution, operational excellence, and results that every level of the dealership …
4 Predictions in 2016 for Car Dealerships
Another new year and even more new opportunities. If you’re not growing personally and professionally, irrelevance awaits you. I love pushing myself to continue learning more every year and if you’re reading this, you probably do too. Here’s my mental dump on the latest marketing strategies, technology trends and consumer behavior. Let’s see what’s in store for 2016 …
Phoning It In From Facebook’s News Feed: Local Awareness Ads Are Now Available
Facebook’s News Feed is about to get more efficient and helpful. Last week Facebook announced the ability to add “Call Now” call to action buttons to sponsored ads. The local awareness ads feature is rolling out slowly, most likely to profiles and pages who are actively using targeted ads. These local awareness ads are designed to reach more …
4 Predictions That Will Affect Car Dealer Performance in 2015
It’s time to get the band back together for another round of predicting the future of automotive marketing, technology and consumer behavior for 2015. This is one of my favorite annual posts as it provides the opportunity to share my vision for all of the things I love about our business. As I gathered my thoughts …
Connected Cars Changing Our Commutes
The Connected Car movement continues it’s rapid expansion. Our connected lifestyles have changed our personal activities tremendously and the next wave of connectivity will involve the vehicles we cherish so dearly. The Internet of Things will deliver an entirely new layer of efficient and helpful solutions to drivers. DealerRefresh was fortunate to have an exclusive Q&A …
Conference Recap: Dealer ThinkTank Chicago
[highlight color=”#F0F0F0″ font=”black”]This post was originally written by Bill Havican, on his blog. Bill, thank you for sharing your experiences with the DealerRefresh community! – The Dealer ThinkTank Team.[/highlight] I recently had the pleasure of attending a Dealer ThinkTank Chicago last week, here are my thoughts: Dennis Galbraith I arrived a little late (thanks Chicago traffic) but …
