Dealership Communication ToolsDealership Marketing

The Ultimate Guide to Video and Email

Video is king, there’s no way around it. It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better. In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. …
Dealership Communication ToolsDealership Marketing

5 Shocking Stats That Will Change The Way You Sell

Reality check. We’re not living in the Information Age anymore. Newspaper and banner ads have long been forgotten across sales & marketing meetings around the world. Our most basic vehicle for communicating and information gathering, text, is now being replaced with video, emojis, GIF’s, augmented reality, and voice assistants. 1. Consumers will purchase an average of $2,276 …
Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Between 30 Seconds and 2 Minutes – Makes ALL the Difference

Car shoppers prefer videos between 30 seconds and 2 minutes. Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers and their sales consultants often struggle with incorporating video into the sales process while also improving video engagement to conversion performance. And as you know once one starts …