Jessica Ruth – DealerRefresh | DealerRefresh Automotive Dealer Forums

Everyone Emojis Everywhere! Can You?

As my youngest son’s school Halloween Harvest event is this week I thought it only natural to buy the costume Monday evening. Turns out Target didn’t have his Avengers Ultron costume size M, but what they did have that caught my eye was a bright yellow round smiley face Emoji costume. Turns out Emojis don’t …

Industry Events

DSES 5th Annual Digital Debate – See You Tuesday

At 9:15 am on Tuesday morning, join Jeff Kershner and a panel of leading industry greats as moderator Joe Webb takes us through today’s hot topics. Set up like a political debate, but less crying in the back alleys, and one of the highlights of the entire conference, the DrivingSales Executive Summit Digital Debates bring …

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How Will You Help Combat Childhood Cancer?

September is Childhood Cancer Awareness Month. Did you know: 1 in every 285 children in the U.S. will be diagnosed with cancer In the U.S., one out of every five children with cancer will not survive The vast majority of kids who do survive will suffer long-term side effects 14,583 kids will be diagnosed with …

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Is New Car Technology Worth It?

A few weekends ago I found myself in an empty house. Kids were gone with grandma and grandpa, husband on a guys-only weekend and, let me tell you, it was nothing short of incredible. At some point I thought I would put together a bookshelf despite my strong dislike for directions. After trying to figure …

Best Practices Dealership Marketing Industry News & Trends

Can You Personalize Content for Conversion?

As a ( *cough* using the term loosely) runner, I’ve visited my fair share of running websites. One in particular always has this pop up asking me if I want to download their marathon training plan. My choices are: Yes, I want to PR! Or, No, I like running slow. Uh, thanks website of the …

Industry News & Trends

Study: What Digital Drivers Want

A recent study by Accenture revealed what Digital Drivers Want: The Automotive Industry Digital Survey yielded the following key findings: Fifty-four percent want information tailored to their needs while researching a new car via online channels. Thirty-six percent already use online channels to narrow their search for a vehicle as an initial step on the …

Best Practices

Why your BDC Manager Can’t Be Your Administrative Assistant

Your business is booming, you’ve got your sales teams, desk managers and finance managers all ready to go. But, you have these “things” coming into your CRM from somewhere else. They’re INTERNET LEADS! What about phone calls? You’ve decided it’s time – time to set up an “Internet Department” or a “Business Development Center.” You’ve …

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Happy Father’s Day from DealerRefresh

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GM’s Shop, Click Drive Program

Latest HOT Topic in the Forums While it’s not rolled out to all 50 states, a few have been doing this GM program of online car buying – no feet on the lot. Check out this video and article here. As a dealer, what do you think? Do you think you would sell a lot of …

Best Practices

3 Steps to be Ready For Google Mobile Search Update

April showers might bring May flowers, but April 2015 will be marked by more than a few sprinkles and a tax deadline… According to Search Engine Land and Google’s latest announcement: “Starting April 21, we [Google] will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages …