It’s clear to me that participation on social media is no longer optional for dealerships or professional salespeople. Overwhelmingly, however, most are still missing that one key component in their social presence…
Video offers the most incredible opportunity for visibility, as well as creating connection and building trust, but it remains the least utilized medium in our industry. One reason for this is the genuine discomfort most people experience when imagining or attempting to film a video.
The good news is that discomfort can be easily overcome with these four simple steps:
1. Frame It Up
The opportunity to use video for increased visibility is incredible. Before planning or executing your first video, spend a moment focusing on why you are engaging in this activity. Familiarize yourself with stats like; video is 53 times more likely to make the first page of Google. Online visitors who view product videos are 85% more likely to buy than visitors who do not.
There is an abundance of tangible proof online that demonstrates video marketing delivers results. When garnering the enthusiasm to film your first video, purpose can be a powerful motivator. [Read more…]