Nearly 40 percent of millennials don’t eat cereal because it’s too much work to clean up.
That was the claim of the article that caught my eye earlier this week. The article was based on a study done by The New York Times.
Stunned, I asked the token millennial on our team if he eats cereal. Nope. Our lead engineer chimed in and noted he doesn’t either. I guess that makes me the old soul of the team, because I still love waking up with some Cheerios.
While it’s easy to point and laugh at these silly, lazy, millennials, what was more interesting to me was the resulting changes in consumer shopping habits. In the last 15 years, cereal sales have dropped by nearly 30 percent, resulting in billions of dollars of losses for the industry.
It’s not just cereal.