Texting Customers: The Three "C's"
Texting Customers: The Three "C's"
Best PracticesDealership Communication Tools

The Three “C’s” of SMS Compliance for Auto Dealers

If someone had told you 10 years ago that people would be ordering everything from groceries to cars on their phone without actually speaking to a store representative, you probably wouldn’t have believed them. But today we do all that and more with our smartphones, and the evolution of text message (or SMS) communications and customer …

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Dealership Communication ToolsDealership Operations & Processes

What Are “Active Customers” and How Should We Communicate with Them?

When someone chooses to do business with your dealership and brings their vehicle in for service, they are no longer a prospect anymore, they have become an “active customer.” Chances are, you did many things right and well to make them an active customer, but if you aren’t proactive and you fail to change the …

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