Comments on: Reving up Automotive Market Research with Social Media Analysis – Webinar http://www.dealerrefresh.com/automotive-market-research-social-media-webinar/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Fri, 30 Jul 2010 03:10:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Scott Hepburn http://www.dealerrefresh.com/automotive-market-research-social-media-webinar/comment-page-1/#comment-6645 Scott Hepburn Sun, 31 May 2009 04:22:30 +0000 http://www.dealerrefresh.com/?p=2243#comment-6645 Jeff, do you know if the Webinar was recorded and if it's available somewhere online? Jeff, do you know if the Webinar was recorded and if it’s available somewhere online?

]]> By: Jake Wirth http://www.dealerrefresh.com/automotive-market-research-social-media-webinar/comment-page-1/#comment-6637 Jake Wirth Fri, 29 May 2009 22:04:27 +0000 http://www.dealerrefresh.com/?p=2243#comment-6637 This was a GREAT webinar, seriously one of the best speakers I have heard online about this topic. I would strongly recommend ISMs, Internet Directors & Marketing folks to get on the upcoming JD Power Webinars. I wanted to take the time to share a summary of the most important topic I took away from the webinar: The correlation between online car shopper "buzz" and Main Street actual dealership sales. I was most surprised, as was JD Power, that the timeframe between folks saying they will buy a car soon online and the actual dealership purchase was so short. This was demonstrated with a Charted 3-month rolling average since Jan 2007. In summary, does online conversation have anything to do with real car sales.... YES. JD Power proving this make all of us without the money & data smile, right Jeff. - Jake For more info on JD Power contact: Todd Morin Manager, Sales Operations J.D. Power and Associates Web Intelligence Division 303-217-8271 todd_morin@jdpa.com This was a GREAT webinar, seriously one of the best speakers I have heard online about this topic. I would strongly recommend ISMs, Internet Directors & Marketing folks to get on the upcoming JD Power Webinars.

I wanted to take the time to share a summary of the most important topic I took away from the webinar: The correlation between online car shopper “buzz” and Main Street actual dealership sales.

I was most surprised, as was JD Power, that the timeframe between folks saying they will buy a car soon online and the actual dealership purchase was so short. This was demonstrated with a Charted 3-month rolling average since Jan 2007.

In summary, does online conversation have anything to do with real car sales…. YES. JD Power proving this make all of us without the money & data smile, right Jeff.

- Jake

For more info on JD Power contact:

Todd Morin
Manager, Sales Operations
J.D. Power and Associates
Web Intelligence Division
303-217-8271
todd_morin@jdpa.com

]]> By: Jake Wirth http://www.dealerrefresh.com/automotive-market-research-social-media-webinar/comment-page-1/#comment-6623 Jake Wirth Thu, 28 May 2009 14:08:25 +0000 http://www.dealerrefresh.com/?p=2243#comment-6623 See you guys there, you gonna be on this Jeff & Alex? jake See you guys there, you gonna be on this Jeff & Alex?

jake

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