AutoTrader.com Pricing???

Truecar recently rolled out an independent dealer program.
The montly rates are anywhere from $350/month - $2500 per month depending on inventory.
$350 - Up to 50 vehicles
$750 - 51-100 vehicles
$1250 - 101-250 vehicles
$2500 - 250 and above vehicles

Carquid is taking on autotraderr in the uk offering £1 one car one week have a look at the site it's the future ,,,,, all feedback will be greatly received

I just started working for a website that does something similar, it's called dealergarden.com, it's a little different in that we take dealers local newspaper ads or whatever ad they want to place on our site and those ads are up for one week and change every Friday. We provide free leads that don't go into a pool, they go directly to the dealer. as far as our advertising, we run ads in all the local newspapers, tv commercials and have extensive internet advertising through banner ads and such. I was curious what you guys think, because we're running into a plateau and wanted to know if there was anything else we could do to get the ball rolling a little quicker. OH and it's only $100 a week no matter how many vehicles were sold. We got the idea from how expensive it is to run the full page ads that a lot of dealers do, and wanted to make it cheaper so that the smaller dealers could afford it as well and they all can expand the reach of their current ads they place in newspapers, direct mailers and such. All of the dealer garden employees were in car sales and to run a full page ad here it's roughly $3500 per full page ad and we had one dealer tell us that in Buffalo to run a full page ad for one day was something ridiculous, he said it was bout $10,000! INSANE! What do you think? if you wanted to check out our commercials we have running right now, go to YouTube and do a search for dealer garden, our channel will come up.

Delete.

According to our research, dealers are sick to death by increased charges levied against them to advertise via autotrader! Based on the info, we built our own FREE to post version at http://uk-autotrade.co.uk Granted it's not 'autotrader' but it lists on the first page of Google and 'does what it says on the tin'. It's a dealer website - it's new and it needs to be used! 
George

Jeff, is there a reason for such a big variation in price? I have come across companies like caroodle.com and they charge $300 per month for unlimited cars listing. What does auto traders premium listing do for a dealer? Are there companies that provide the dealers a cost per sale (from a lead) option?

Thanks for your feedback!

Jeff, is there a reason for such a big variation in price? I have come across companies like caroodle.com and they charge $300 per month for unlimited cars listing. What does auto traders premium listing do for a dealer? Are there companies that provide the dealers a cost per sale (from a lead) option? Thanks for your feedback!

Hi, I am writing a research article on auto dealers marketing trends and would love to get some feedback on the expert writers on this board!

I am looking for subscription fee info on the top 5 auto sales websites like autotrader.com, cars.com etc.

From reading the discussions above, I understand that these companies charge $1000-$3000 per month. Is that correct? with autotrader on the higher end of the spectrum.

Hi, I am writing a research article on auto dealers marketing trends and would love to get some feedback on the expert writers on this board! I am looking for subscription fee info on the top 5 auto sales websites like autotrader.com, cars.com etc. From reading the discussions above, I understand that these companies charge $1000-$3000 per month. Is that correct? with autotrader on the higher end of the spectrum.

Great Forum. We have many dealer customers and they all say the same thing.

Great Forum. We have many dealer customers and they all say the same thing.

Hi Guys,
The Motoring blog is up and running well with fantasic articles on motoring.
Also, The site is up for Posting your Adverts free of cost, let us know if you need more information on any thing. Dealers can upload their listing. we have got more than 230 dealers already signed up and looking for more in this week.

Thanks for your support.

regards
TheMotoring.com Team

Hi Guys, The Motoring blog is up and running well with fantasic articles on motoring. Also, The site is up for Posting your Adverts free of cost, let us know if you need more information on any thing. Dealers can upload their listing. we have got more than 230 dealers already signed up and looking for more in this week. Thanks for your support. regards TheMotoring.com Team

Joe this is for you...

Well I won't back down, no I won't back down
You could stand me up at the gates of hell
But I won't back down

Gonna stand my ground, won't be turned around
And I'll keep this world from draggin' me down
Gonna stand my ground and I won't back down

Hey baby, there ain't no easy way out
Hey I will stand my ground
And I won't back down

Well I know what's right, I got just one life
In a world that keeps on pushin' me around
But I'll stand my ground and I won't back down

Hey baby there ain't no easy way out
Hey I will stand my ground
And I won't back down
No, I won't back down

(-:

Joe this is for you... Well I won't back down, no I won't back down You could stand me up at the gates of hell But I won't back down Gonna stand my ground, won't be turned around And I'll keep this world from draggin' me down Gonna stand my ground and I won't back down Hey baby, there ain't no easy way out Hey I will stand my ground And I won't back down Well I know what's right, I got just one life In a world that keeps on pushin' me around But I'll stand my ground and I won't back down Hey baby there ain't no easy way out Hey I will stand my ground And I won't back down No, I won't back down (-:

Finally the portal is up and running. we are planning for the publication as well in few weeks. have a look on TheMotoring.com and let us know what you think.

thanks a ton for your support.

Finally the portal is up and running. we are planning for the publication as well in few weeks. have a look on TheMotoring.com and let us know what you think. thanks a ton for your support.

hahahahaa Entrepreneur, you are so 1998 (read: noob). Grab 10 bucks, go to godaddy and get to work. Stop by in 2021 and tell us how your doing. You've never built a web site, you've never created a business, you've never built a web site to produce a profit.

Your web site will be a leaf on tree... in the Amazon forest. Do you see how the odds are stacked up against you? No, of course you don't because you've never failed... because you've never tried.

hahahahaa Entrepreneur, you are so 1998 (read: noob). Grab 10 bucks, go to godaddy and get to work. Stop by in 2021 and tell us how your doing. You've never built a web site, you've never created a business, you've never built a web site to produce a profit. Your web site will be a leaf on tree... in the Amazon forest. Do you see how the odds are stacked up against you? No, of course you don't because you've never failed... because you've never tried.

Thanks all for opinions/feedback.
I don’t think you need 100 millions to start such a business. It’s about the web site content and what it has to offer to consumers, look, feel and friendliness. I do agree that you need inventory. But you at least have to start from somewhere. Inventory building is going to take some time but if end goal is to provide win-win situation for the buyers and the sellers then business model has full potential to be successful. Buyers find the services/goods they want and service providers get leads for price they want then that is the only thing matters.

Thanks all for opinions/feedback. I don’t think you need 100 millions to start such a business. It’s about the web site content and what it has to offer to consumers, look, feel and friendliness. I do agree that you need inventory. But you at least have to start from somewhere. Inventory building is going to take some time but if end goal is to provide win-win situation for the buyers and the sellers then business model has full potential to be successful. Buyers find the services/goods they want and service providers get leads for price they want then that is the only thing matters.

Autotrader is way too pricey. and then when you call to get pricing they don't tell you until they get a bunch of your personal information. One website I came accross was Caroodle.com. Only a one time fee of $10 and your car will stay on there until it sells and you can add as many pictures as you want! such a deal. Sold my car in 2 weeks!

Autotrader is way too pricey. and then when you call to get pricing they don't tell you until they get a bunch of your personal information. One website I came accross was Caroodle.com. Only a one time fee of $10 and your car will stay on there until it sells and you can add as many pictures as you want! such a deal. Sold my car in 2 weeks!

Joe, was that a little sarcasm? I remember sitting in a conference room at the Crowne Plaza in Atlanta on my very first day at AutoTrader.com. It was a little over 10 years ago and Chip Perry, the CEO, gave us his Investor Road Show speech. One of the things I still remember is Chip discussing the incredibly high barriers to entry in this segment. Well, at least to do it with any level of success.

In order to enter this field and attract any viewers, you need inventory. Of course it's hard to get inventory when no one is visiting your site. A classic catch-22. ATC started with every car sold at a Manheim Auction, every car in an ADP system and every car in any Trader Publishing magazine.

Anybody that can combine this size inventory - just to start - with a few hundred million in cash to burn while they get established might be able to compete.

Joe, was that a little sarcasm? I remember sitting in a conference room at the Crowne Plaza in Atlanta on my very first day at AutoTrader.com. It was a little over 10 years ago and Chip Perry, the CEO, gave us his Investor Road Show speech. One of the things I still remember is Chip discussing the incredibly high barriers to entry in this segment. Well, at least to do it with any level of success. In order to enter this field and attract any viewers, you need inventory. Of course it's hard to get inventory when no one is visiting your site. A classic catch-22. ATC started with every car sold at a Manheim Auction, every car in an ADP system and every car in any Trader Publishing magazine. Anybody that can combine this size inventory - just to start - with a few hundred million in cash to burn while they get established might be able to compete.

WOW! You're building an Auto Portal? WOW. What an amazing business plan you have! WOW.

It never ceases to amaze me when a business has "low barriers to entry" how noobs like this don't do any homework and totally underestimate the business skills needed to succeed.

WOW! You're building an Auto Portal? WOW. What an amazing business plan you have! WOW. It never ceases to amaze me when a business has "low barriers to entry" how noobs like this don't do any homework and totally underestimate the business skills needed to succeed.

Team,
I need an opinion here.
With right pricing for dealers and with brand new outstanding and amazing Auto portal like ATC, cars.com etc, How hard is it to work with these dealers which are already using ATC, Cars.com and other big portals? Will they make a switch or there is no room left for new Auto Portal anymore? It seems like ATC and cars.com are everywhere, monopolizing where they go. I am also not sure how they expanded so quickly. Really appreciate your feedback.

Team, I need an opinion here. With right pricing for dealers and with brand new outstanding and amazing Auto portal like ATC, cars.com etc, How hard is it to work with these dealers which are already using ATC, Cars.com and other big portals? Will they make a switch or there is no room left for new Auto Portal anymore? It seems like ATC and cars.com are everywhere, monopolizing where they go. I am also not sure how they expanded so quickly. Really appreciate your feedback.

Another usefull thing on site is :
You can have your own link on the site, eg: your username is : Kerylen , then your mini site name is, http://TheMotoring.com/Kerylen
where you can ask people to see your inventory without, without managing your site. All Inventory Items will be searched on the main site and your mini site aswell :)
Just drop an email on info@themotoring.com
for more information :)

Another usefull thing on site is : You can have your own link on the site, eg: your username is : Kerylen , then your mini site name is, http://TheMotoring.com/Kerylen where you can ask people to see your inventory without, without managing your site. All Inventory Items will be searched on the main site and your mini site aswell :) Just drop an email on info@themotoring.com for more information :)

Most charge @ 1k per month, cars.com,Bargainnews.com and other company's. Autotrader charges the most! They do have a package for 1k which will get you customers. They also have prefered packages for 2500 per month. The simple fact of Autotrader is they will charge you as much as you will pay! Be careful with your negotiating. I use deskmanager software, it ships info to webmanager and that puts all of your inventory on the net in one shot. They are very good, low priced and have a great system. Look into it. Worth every penny,they will also build you your own website. Good luck.
Dave

Most charge @ 1k per month, cars.com,Bargainnews.com and other company's. Autotrader charges the most! They do have a package for 1k which will get you customers. They also have prefered packages for 2500 per month. The simple fact of Autotrader is they will charge you as much as you will pay! Be careful with your negotiating. I use deskmanager software, it ships info to webmanager and that puts all of your inventory on the net in one shot. They are very good, low priced and have a great system. Look into it. Worth every penny,they will also build you your own website. Good luck. Dave

How much a dealer should really be paying for listing on ATC or any other similar portal?
Can I get realistic and fair pricing model per month based on number of listing that a dealer is allowed to upload to create a win-win situation? and how do you guys upload your inventory to these portal? is it automated of a manual entry?

How much a dealer should really be paying for listing on ATC or any other similar portal? Can I get realistic and fair pricing model per month based on number of listing that a dealer is allowed to upload to create a win-win situation? and how do you guys upload your inventory to these portal? is it automated of a manual entry?

Interesting news about auto trader, now I know. But for the last two years almost we were paying $3000 a month, but yet we were right on top of many other adds from dealers. I finally decided that if they were going to really want a certain vehicle they would just scroll down and look for my inventory. We got the price cut to $1700 without all them other features. within the same month I was just going to quit on them and I said I needed to the price to be closer to $1000 per month. They rep said that she didn't want to lose our business so she would just do it right now and keep us with the same package.Not a bad deal. Whats crazy is all this time where it say's click to view website, it was not our real website, it was an ugle templete built by autotrader and when I finally got that corrected I finally started getting 3 times the leads then ever before. Now I just have to wonder if 3 to 5 car deals a month might really be worth even the $1000 dollars I am paying, yea maybe so, at least I'm paying $3000 no longer.. Have a good day..

Interesting news about auto trader, now I know. But for the last two years almost we were paying $3000 a month, but yet we were right on top of many other adds from dealers. I finally decided that if they were going to really want a certain vehicle they would just scroll down and look for my inventory. We got the price cut to $1700 without all them other features. within the same month I was just going to quit on them and I said I needed to the price to be closer to $1000 per month. They rep said that she didn't want to lose our business so she would just do it right now and keep us with the same package.Not a bad deal. Whats crazy is all this time where it say's click to view website, it was not our real website, it was an ugle templete built by autotrader and when I finally got that corrected I finally started getting 3 times the leads then ever before. Now I just have to wonder if 3 to 5 car deals a month might really be worth even the $1000 dollars I am paying, yea maybe so, at least I'm paying $3000 no longer.. Have a good day..

Wow,
I just read this entire thing... I have had a hard time figuring out the value of AT since I started here. I like my rep. but most of the time when they pitch new material I have no clue as to what benefit it could really have... I think we pay too much for the amount of leads generated and the credit center is junk... I just got the yearly review for AT in the mail.. not sure what I will say this year?

Wow, I just read this entire thing... I have had a hard time figuring out the value of AT since I started here. I like my rep. but most of the time when they pitch new material I have no clue as to what benefit it could really have... I think we pay too much for the amount of leads generated and the credit center is junk... I just got the yearly review for AT in the mail.. not sure what I will say this year?

Hammer your rep--reduce your costs yourself....you're all paying too much for this "product" that hit it's peak about 2.5 years ago. The "Partnership" dealers are stealing your leads and paying thru the nose for it. If you all just paid the minimum...keeping the playing field level...you would win/lose on the merits of your product offered. Get together at your dealer meetings and talk...collusion is not an evil term here. YOU set the prices based on the value you percieve from the ATC offering. This thing used to be a bargain in the old days. It's all profit for ATC at this point...they've added NO VALUE to the product in several years---yet the price keeps moving north.

Hammer your rep--reduce your costs yourself....you're all paying too much for this "product" that hit it's peak about 2.5 years ago. The "Partnership" dealers are stealing your leads and paying thru the nose for it. If you all just paid the minimum...keeping the playing field level...you would win/lose on the merits of your product offered. Get together at your dealer meetings and talk...collusion is not an evil term here. YOU set the prices based on the value you percieve from the ATC offering. This thing used to be a bargain in the old days. It's all profit for ATC at this point...they've added NO VALUE to the product in several years---yet the price keeps moving north.

I feel your pain laid off. I was on June 30th from ATP,no luck at all still and my city was always in the top 10. I guess all that good talent will start flipping burgers.

I feel your pain laid off. I was on June 30th from ATP,no luck at all still and my city was always in the top 10. I guess all that good talent will start flipping burgers.

I just got laid off from ATC for no good reason. Anyways, I have 7 dealers in an A market that are paying $399 a piece for the feature plus program. This included 9 pics, thumbnail and all the goodies. So, if you are paying more than that call your AC and tell him you want to pay $399 like other dealers. Also, I have 3 dealers paying between $1,200 and $1,800 for a partnership with 10 monthly spotlights. Some of these dealers are renewals that we needed to charge less money to keep them but the majority are new business. The bottom line is, ATC will charge you as much as you are willing to pay, it's like a Vegas BJ! cheers!