Comments on: AutoTrader.com Pricing??? http://www.dealerrefresh.com/autotrader-pricing-for-dealers/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jthompson http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-13890 jthompson Mon, 30 Jan 2012 18:33:50 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-13890 I just started working for a website that does something similar, it's called dealergarden.com, it's a little different in that we take dealers local newspaper ads or whatever ad they want to place on our site and those ads are up for one week and change every Friday. We provide free leads that don't go into a pool, they go directly to the dealer. as far as our advertising, we run ads in all the local newspapers, tv commercials and have extensive internet advertising through banner ads and such. I was curious what you guys think, because we're running into a plateau and wanted to know if there was anything else we could do to get the ball rolling a little quicker. OH and it's only $100 a week no matter how many vehicles were sold. We got the idea from how expensive it is to run the full page ads that a lot of dealers do, and wanted to make it cheaper so that the smaller dealers could afford it as well and they all can expand the reach of their current ads they place in newspapers, direct mailers and such. All of the dealer garden employees were in car sales and to run a full page ad here it's roughly $3500 per full page ad and we had one dealer tell us that in Buffalo to run a full page ad for one day was something ridiculous, he said it was bout $10,000! INSANE! What do you think? if you wanted to check out our commercials we have running right now, go to YouTube and do a search for dealer garden, our channel will come up. I just started working for a website that does something similar, it’s called dealergarden.com, it’s a little different in that we take dealers local newspaper ads or whatever ad they want to place on our site and those ads are up for one week and change every Friday. We provide free leads that don’t go into a pool, they go directly to the dealer. as far as our advertising, we run ads in all the local newspapers, tv commercials and have extensive internet advertising through banner ads and such. I was curious what you guys think, because we’re running into a plateau and wanted to know if there was anything else we could do to get the ball rolling a little quicker. OH and it’s only $100 a week no matter how many vehicles were sold. We got the idea from how expensive it is to run the full page ads that a lot of dealers do, and wanted to make it cheaper so that the smaller dealers could afford it as well and they all can expand the reach of their current ads they place in newspapers, direct mailers and such. All of the dealer garden employees were in car sales and to run a full page ad here it’s roughly $3500 per full page ad and we had one dealer tell us that in Buffalo to run a full page ad for one day was something ridiculous, he said it was bout $10,000! INSANE! What do you think? if you wanted to check out our commercials we have running right now, go to YouTube and do a search for dealer garden, our channel will come up.

]]> By: Jeff Kershner http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-13770 Jeff Kershner Fri, 30 Dec 2011 04:58:00 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-13770 Delete. Delete.

]]> By: Joe Pistell http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-12800 Joe Pistell Thu, 12 May 2011 12:15:00 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-12800 Sonal, Why pay caroodle.com a nickel when they have ZERO traffic? Why pay caroodle.com a penny when CraigsList is Free? Why not pay http://theygottago.com/ $10 for... nothing? (bracing myself for caroodle.com defense) Sonal,

Why pay caroodle.com a nickel when they have ZERO traffic?

Why pay caroodle.com a penny when CraigsList is Free?

Why not pay http://theygottago.com/ $10 for… nothing?

(bracing myself for caroodle.com defense)

]]> By: Sonal A http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-12794 Sonal A Wed, 11 May 2011 20:26:00 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-12794 Jeff, is there a reason for such a big variation in price? I have come across companies like caroodle.com and they charge $300 per month for unlimited cars listing. What does auto traders premium listing do for a dealer? Are there companies that provide the dealers a cost per sale (from a lead) option? Thanks for your feedback! Jeff, is there a reason for such a big variation in price? I have come across companies like caroodle.com and they charge $300 per month for unlimited cars listing. What does auto traders premium listing do for a dealer? Are there companies that provide the dealers a cost per sale (from a lead) option?

Thanks for your feedback!

]]> By: Jeff Kershner http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-12790 Jeff Kershner Wed, 11 May 2011 17:45:00 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-12790 You would be correct Sonal. You would be correct Sonal.

]]> By: Sonal A http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-12789 Sonal A Wed, 11 May 2011 16:55:00 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-12789 Hi, I am writing a research article on auto dealers marketing trends and would love to get some feedback on the expert writers on this board! I am looking for subscription fee info on the top 5 auto sales websites like autotrader.com, cars.com etc. From reading the discussions above, I understand that these companies charge $1000-$3000 per month. Is that correct? with autotrader on the higher end of the spectrum. Hi, I am writing a research article on auto dealers marketing trends and would love to get some feedback on the expert writers on this board!

I am looking for subscription fee info on the top 5 auto sales websites like autotrader.com, cars.com etc.

From reading the discussions above, I understand that these companies charge $1000-$3000 per month. Is that correct? with autotrader on the higher end of the spectrum.

]]> By: Fedup http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-1/#comment-12621 Fedup Wed, 13 Apr 2011 02:38:00 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-12621 How would you like your job moved to another country? Car dealers rape people any ways! But that's ok. Car should go for one price! No 4 squares, no trade in up and downs, no down payments that aren't needed, or a bunch of bull.... " I need to go talk to the DEAL GUY.". What a bunch of garbage! Your selling cars!!!! They sell themselves! Your just there to screw the customer for a return in your pocket! Every time I buy a car, I want to punch you in the face !!!! How would you like your job moved to another country? Car dealers rape people any ways! But that’s ok. Car should go for one price! No 4 squares, no trade in up and downs, no down payments that aren’t needed, or a bunch of bull…. ” I need to go talk to the DEAL GUY.”. What a bunch of garbage! Your selling cars!!!! They sell themselves! Your just there to screw the customer for a return in your pocket! Every time I buy a car, I want to punch you in the face !!!!

]]> By: Marcus http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-10661 Marcus Thu, 16 Sep 2010 12:44:48 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-10661 Great Forum. We have many dealer customers and they all say the same thing. Great Forum. We have many dealer customers and they all say the same thing.

]]> By: TheMotoring.com http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-10492 TheMotoring.com Wed, 01 Sep 2010 14:28:03 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-10492 Hi Guys, The Motoring blog is up and running well with fantasic articles on motoring. Also, The site is up for Posting your Adverts free of cost, let us know if you need more information on any thing. Dealers can upload their listing. we have got more than 230 dealers already signed up and looking for more in this week. Thanks for your support. regards TheMotoring.com Team Hi Guys,

The Motoring blog is up and running well with fantasic articles on motoring.

Also, The site is up for Posting your Adverts free of cost, let us know if you need more information on any thing. Dealers can upload their listing. we have got more than 230 dealers already signed up and looking for more in this week.

Thanks for your support.

regards

TheMotoring.com Team

]]> By: Entrepreneur http://www.dealerrefresh.com/autotrader-pricing-for-dealers/comment-page-7/#comment-10423 Entrepreneur Mon, 23 Aug 2010 19:29:08 +0000 http://dealerrefresh.groovecommerce.com/?p=243#comment-10423 Joe this is for you... Well I won't back down, no I won't back down You could stand me up at the gates of hell But I won't back down Gonna stand my ground, won't be turned around And I'll keep this world from draggin' me down Gonna stand my ground and I won't back down Hey baby, there ain't no easy way out Hey I will stand my ground And I won't back down Well I know what's right, I got just one life In a world that keeps on pushin' me around But I'll stand my ground and I won't back down Hey baby there ain't no easy way out Hey I will stand my ground And I won't back down No, I won't back down (-: Joe this is for you…

Well I won't back down, no I won't back down

You could stand me up at the gates of hell

But I won't back down

Gonna stand my ground, won't be turned around

And I'll keep this world from draggin' me down

Gonna stand my ground and I won't back down

Hey baby, there ain't no easy way out

Hey I will stand my ground

And I won't back down

Well I know what's right, I got just one life

In a world that keeps on pushin' me around

But I'll stand my ground and I won't back down

Hey baby there ain't no easy way out

Hey I will stand my ground

And I won't back down

No, I won't back down

(-:

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