Comments on: AutoTrader.com’s Vehicle Purchase Program

By: Light at the end of the Tunnel... or is it a train? - DealerRefresh Automotive Technology Forums

Sat, 20 Feb 2010 14:49:36 +0000

[...] train? Joe, you must had missed out. We had a post about this over on the blog a few months ago. tradein.autotrader.com | AutoTrader.com Used Car Trade In Service When I would visit the Manheim Auctions in PA, the lines would be filled with Hollenshead cars..he [...]

By: Gerald

Gerald — Sat, 28 Nov 2009 23:25:02 +0000

Sounds like a great idea from AT standpoint to help show how much traffic they help bring in. 2 observations- many customers are “coached” to wait until the last second to “spring” their trade on a deal to ensure the best possible deal. So until you get to negotiations, you may not be entirely aware of their source if the customer chooses to hide the source as well (assuming it is a walk-in). Secondly, we all know from past experience just how objective customers are about their vehicles. I have met a couple of people in my years who are somewhat honest about the condition of the vehicle. I think this may potentially put the dealer in a position of trying to “discredit” Autotraders’ ACV of the vehicle. The appraisal of the vehicle is topical at best. Perhaps that is by design. It will be interesting to see what happens. Not sure if it will help/hurt a dealer. My money is on the latter

By: Scott

Scott — Wed, 25 Nov 2009 04:56:50 +0000

ACV is Actual cash value. Yes it is guaranteed! The condition ,must be what the customer represented.

By: Mark Scott

Mark Scott — Wed, 25 Nov 2009 01:46:12 +0000

Ray, can you spell out acv? Not sure what that means and I’ll need to know that to direct the question to the right person.

By: Ray

Ray — Tue, 24 Nov 2009 18:14:26 +0000

Does Autotrader guarantee the acv?

By: B

Tue, 24 Nov 2009 18:02:26 +0000

…think this is similar to Autotrader auction-style listings…

By: Mark Scott

Mark Scott — Tue, 24 Nov 2009 17:19:45 +0000

Just to clarify “vancouver autotrader,” AutoTrader.com, the U.S. company, does not operate in Canada, so I believe you are referring to AutoTrader.ca, the Canadian on-line auto site that is not connected to AutoTrader.com. If you are an AutoTrader.com customer and you are having some problems with us, please contact your sales rep to have them resolved.

By: vancouver autotrader

vancouver autotrader — Mon, 23 Nov 2009 22:11:47 +0000

i do not have much trust in auto trader. they have repeatedly failed to deliver on their promises. but will have to wait to see this one in action.

By: Chris

Chris — Wed, 04 Nov 2009 00:27:06 +0000

I just went through the whole process, and although I am in Buffalo NY – it gave me a quote. Using a very nice 2007 Altima 3.5SE with everything but NAV I have here on the lot, according to my GM – the number was almost spot on as far as accuracy is concerned. So I guess it could work – and pop a bit of reality and sensibility into buyers.

By: Bruce Hartz

Bruce Hartz — Thu, 29 Oct 2009 01:56:10 +0000

I’ll be suprised if this trial works out for either party. In all my years of selling I have rarely ever had a customer tell me, Hey thats a really fair trade value you just gave me! We have to sell the trade value, the cost of our vehicle and payments.The Black Book spread is good for us and the customers expectations. Next will be the issue of the customers perception of their trade condition it won’t always be accurate. Did not see any mention of a history report weighing on the final value. I’m also guessing it will be overpriced and will we have to decide on different tiers of service!!