Comments on: AutoTrader.com’s Vehicle Purchase Program http://www.dealerrefresh.com/autotrader-trade-in-service/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-10794 Mark Thu, 30 Sep 2010 08:09:34 +0000 http://www.dealerrefresh.com/?p=2794#comment-10794 To Bob Cobb, any "seller" listing a vehicle for sale on Craiglist and then claiming to be using an AutoTrader.com buying program is most likely a fraud. AutoTrader.com at no point facilitates transactions between buyers and sellers -- even with our Trade-in Marketplace product (noted in this thread). Please visit <a href="http://www.autotrader.com/fraudtips" rel="nofollow">www.autotrader.com/fraudtips</a> for information and red flags on common online shopping scams. These tips can help protect you and your family when shopping online for cars, computers or anything else as the scams are similar across all product lines. To Bob Cobb, any "seller" listing a vehicle for sale on Craiglist and then claiming to be using an AutoTrader.com buying program is most likely a fraud. AutoTrader.com at no point facilitates transactions between buyers and sellers — even with our Trade-in Marketplace product (noted in this thread). Please visit http://www.autotrader.com/fraudtips for information and red flags on common online shopping scams. These tips can help protect you and your family when shopping online for cars, computers or anything else as the scams are similar across all product lines.

]]> By: Bob Cobb http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-10790 Bob Cobb Wed, 29 Sep 2010 19:04:56 +0000 http://www.dealerrefresh.com/?p=2794#comment-10790 I am interested in buying an R.V. listed in Craigslist and the seller wants to use Auto Trader Veh. Purchase program.I'm a little leary ---How does it work and how can I find out what I (the buyer) have to do to make it work to buy this RV??? Thank you---Bob I am interested in buying an R.V. listed in Craigslist and the seller wants to use Auto Trader Veh. Purchase program.I'm a little leary —How does it work and how can I find out what I (the buyer) have to do to make it work to buy this RV???

Thank you—Bob

]]> By: Lucy http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-9816 Lucy Wed, 28 Jul 2010 13:44:29 +0000 http://www.dealerrefresh.com/?p=2794#comment-9816 They're doing this in New York too. Check it out. <a href="http://www.bigbucksauto.com/autotrader-ny.html" rel="nofollow">http://www.bigbucksauto.com/autotrader-ny.html</a> They're doing this in New York too. Check it out.

http://www.bigbucksauto.com/autotrader-ny.html

]]> By: Jason Ezell http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-9474 Jason Ezell Wed, 19 May 2010 13:19:54 +0000 http://www.dealerrefresh.com/?p=2794#comment-9474 I agree with the dealers here. Having sold cars before, if you give a shopper an ACV for their trade without being in front of them to block their exit from your dealership, most people will walk on an ACV figure. Like the dealer mentions above, I have NEVER given a trade value, much less an ACV, expecially over the phone, where the client said "that's very fair, I think my trade IS worth 4K less than what KBB says" I'd love to track the data on that tool to see what the bail out rate is, and what the appointment setting percentage is once you give out an ACV! I agree with the dealers here. Having sold cars before, if you give a shopper an ACV for their trade without being in front of them to block their exit from your dealership, most people will walk on an ACV figure. Like the dealer mentions above, I have NEVER given a trade value, much less an ACV, expecially over the phone, where the client said "that's very fair, I think my trade IS worth 4K less than what KBB says"

I'd love to track the data on that tool to see what the bail out rate is, and what the appointment setting percentage is once you give out an ACV!

]]> By: AutoTrader Trade-In Marketplace? - DealerRefresh Automotive Technology Forums http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-9411 AutoTrader Trade-In Marketplace? - DealerRefresh Automotive Technology Forums Thu, 13 May 2010 22:23:34 +0000 http://www.dealerrefresh.com/?p=2794#comment-9411 [...] I came across this old post off the DealerRefresh blogs (though I didn't see it in the forums): tradein.autotrader.com | AutoTrader.com Used Car Trade In Service Here is the link to the Trade-in site: https://tradein.autotrader.com/ATPag...rketPlace.aspx If [...] [...] I came across this old post off the DealerRefresh blogs (though I didn't see it in the forums): tradein.autotrader.com | AutoTrader.com Used Car Trade In Service Here is the link to the Trade-in site: https://tradein.autotrader.com/ATPag…rketPlace.aspx If [...]

]]> By: Jeff Green http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-9364 Jeff Green Thu, 06 May 2010 10:20:28 +0000 http://www.dealerrefresh.com/?p=2794#comment-9364 Good morning, I was wondering if you have an affiliate program in place to drive local traffic to your new trade-in marketplace. I generate quite a bit of local automotive traffic in the Austin/ Dallas areas. Good morning, I was wondering if you have an affiliate program in place to drive local traffic to your new trade-in marketplace. I generate quite a bit of local automotive traffic in the Austin/ Dallas areas.

]]> By: Light at the end of the Tunnel... or is it a train? - DealerRefresh Automotive Technology Forums http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-8811 Light at the end of the Tunnel... or is it a train? - DealerRefresh Automotive Technology Forums Sat, 20 Feb 2010 14:49:36 +0000 http://www.dealerrefresh.com/?p=2794#comment-8811 [...] train? Joe, you must had missed out. We had a post about this over on the blog a few months ago. tradein.autotrader.com | AutoTrader.com Used Car Trade In Service When I would visit the Manheim Auctions in PA, the lines would be filled with Hollenshead cars..he [...] [...] train? Joe, you must had missed out. We had a post about this over on the blog a few months ago. tradein.autotrader.com | AutoTrader.com Used Car Trade In Service When I would visit the Manheim Auctions in PA, the lines would be filled with Hollenshead cars..he [...]

]]> By: Gerald http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-8088 Gerald Sat, 28 Nov 2009 23:25:02 +0000 http://www.dealerrefresh.com/?p=2794#comment-8088 Sounds like a great idea from AT standpoint to help show how much traffic they help bring in. 2 observations- many customers are "coached" to wait until the last second to "spring" their trade on a deal to ensure the best possible deal. So until you get to negotiations, you may not be entirely aware of their source if the customer chooses to hide the source as well (assuming it is a walk-in). Secondly, we all know from past experience just how objective customers are about their vehicles. I have met a couple of people in my years who are somewhat honest about the condition of the vehicle. I think this may potentially put the dealer in a position of trying to "discredit" Autotraders' ACV of the vehicle. The appraisal of the vehicle is topical at best. Perhaps that is by design. It will be interesting to see what happens. Not sure if it will help/hurt a dealer. My money is on the latter Sounds like a great idea from AT standpoint to help show how much traffic they help bring in. 2 observations- many customers are “coached” to wait until the last second to “spring” their trade on a deal to ensure the best possible deal. So until you get to negotiations, you may not be entirely aware of their source if the customer chooses to hide the source as well (assuming it is a walk-in). Secondly, we all know from past experience just how objective customers are about their vehicles. I have met a couple of people in my years who are somewhat honest about the condition of the vehicle. I think this may potentially put the dealer in a position of trying to “discredit” Autotraders’ ACV of the vehicle. The appraisal of the vehicle is topical at best. Perhaps that is by design. It will be interesting to see what happens. Not sure if it will help/hurt a dealer. My money is on the latter

]]> By: Scott http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-8056 Scott Wed, 25 Nov 2009 04:56:50 +0000 http://www.dealerrefresh.com/?p=2794#comment-8056 ACV is Actual cash value. Yes it is guaranteed! The condition ,must be what the customer represented. ACV is Actual cash value. Yes it is guaranteed! The condition ,must be what the customer represented.

]]> By: Mark Scott http://www.dealerrefresh.com/autotrader-trade-in-service/comment-page-1/#comment-8055 Mark Scott Wed, 25 Nov 2009 01:46:12 +0000 http://www.dealerrefresh.com/?p=2794#comment-8055 Ray, can you spell out acv? Not sure what that means and I'll need to know that to direct the question to the right person. Ray, can you spell out acv? Not sure what that means and I’ll need to know that to direct the question to the right person.

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