Comments on: Benefiting from your reports http://www.dealerrefresh.com/benefiting-from-your-reports/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matthew Whitney http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-343 Matthew Whitney Wed, 05 Dec 2007 23:29:25 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-343 We take it one step further, and created a "pace setter", that calculates front, back-end, and aftermarket gross. We have this for the whole dealership, as well as the internet sales department and each internet sales rep. ROI reports, closing ratios, appointment/sold, etc. This "pace setter" allows everyone to watch the entire week, month, even year unfold mathematically. We also use excel spreadsheets for outbound calls, emails, total contacts, appointments, calls/sale, contact/sale, etc. This allows us to focus on each specific "weakness" to improve on. We take it one step further, and created a “pace setter”, that calculates front, back-end, and aftermarket gross. We have this for the whole dealership, as well as the internet sales department and each internet sales rep. ROI reports, closing ratios, appointment/sold, etc.

This “pace setter” allows everyone to watch the entire week, month, even year unfold mathematically.
We also use excel spreadsheets for outbound calls, emails, total contacts, appointments, calls/sale, contact/sale, etc. This allows us to focus on each specific “weakness” to improve on.

]]> By: Jennifer Schrader http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-342 Jennifer Schrader Tue, 22 May 2007 21:01:05 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-342 Charles Is there a way to get into touch with you to help you with getting to help with you with selling more leads? I look forward to helping you with your success! Thank you Charles
Is there a way to get into touch with you to help you with getting to help with you with selling more leads? I look forward to helping you with your success!

Thank you

]]> By: Charles Henderson http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-341 Charles Henderson Thu, 10 May 2007 22:24:47 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-341 Jennifer, When you say you "quickly gained knowledge on how to sell to internet leads", I'd like some help on figuring that out myself. We seem to be all over the board on our success and we have not landed on the best method to ensure we capture the most results from these opportunities. I think we have the tracking and reporting figured out, we just need help on the execution across multiple franchises. That said, I'd like to learn more about what has worked for you as well as your input on what pitfalls to avoid. Jennifer,

When you say you “quickly gained knowledge on how to sell to internet leads”, I’d like some help on figuring that out myself. We seem to be all over the board on our success and we have not landed on the best method to ensure we capture the most results from these opportunities. I think we have the tracking and reporting figured out, we just need help on the execution across multiple franchises. That said, I’d like to learn more about what has worked for you as well as your input on what pitfalls to avoid.

]]> By: Jennifer Schrader http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-340 Jennifer Schrader Wed, 11 Apr 2007 14:37:57 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-340 Scott Is there a contact # for you to be reached at? Please email me at jennifero@williamstc.com and I can also give you another sheet to down load that records the day to day basis of tracking the information. Thank you Jennifer Schrader Scott

Is there a contact # for you to be reached at?

Please email me at jennifero@williamstc.com and I can also give you another sheet to down load that records the day to day basis of tracking the information.

Thank you

Jennifer Schrader

]]> By: Jennifer Schrader http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-339 Jennifer Schrader Wed, 11 Apr 2007 14:37:31 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-339 Scott Is there a contact # for you to be reached at? Please email me at jennifero@williamstc.com and I can also give you another sheet to down load that records the day to day basis of tracking the information. Thank you Jennifer Schrader Scott

Is there a contact # for you to be reached at?

Please email me at jennifero@williamstc.com and I can also give you another sheet to down load that records the day to day basis of tracking the information.

Thank you

Jennifer Schrader

]]> By: Scott http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-338 Scott Tue, 10 Apr 2007 15:00:28 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-338 Jennifer, I have downloaded your reports and the other report in this blog. I want to put them to work for me. What I want to know is how do you (or anyone else) gather this information on a day to day basis? Do you have a form of some kind that you fill out at the end of the day? Do you fill out something as the day goes on? My problem is finding the time to do all this. I am the only person handling our internet and of course we all know that means I do alot of things that aren't directly related to SELLING a car. In general I need help with time management and process. I would love for someone to just walk me through setting this up so I can handle it all with a measure of success. Please help me. Thanks. Jennifer,
I have downloaded your reports and the other report in this blog. I want to put them to work for me. What I want to know is how do you (or anyone else) gather this information on a day to day basis?

Do you have a form of some kind that you fill out at the end of the day?

Do you fill out something as the day goes on?

My problem is finding the time to do all this. I am the only person handling our internet and of course we all know that means I do alot of things that aren’t directly related to SELLING a car.

In general I need help with time management and process.

I would love for someone to just walk me through setting this up so I can handle it all with a measure of success.

Please help me.

Thanks.

]]> By: Jennifer Schrader http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-337 Jennifer Schrader Mon, 26 Mar 2007 19:53:55 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-337 Thank you Gerald! I am glad you are looking at the greatness of the tracking progress! It is very important and at times very urgent too. Again thank you Jennifer Schrader Thank you Gerald! I am glad you are looking at the greatness of the tracking progress! It is very important and at times very urgent too.
Again thank you

Jennifer Schrader

]]> By: Gerald Hand http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-336 Gerald Hand Fri, 23 Mar 2007 15:40:03 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-336 It sounds like you are on the right track, Jennifer. Your spreadhseets seem to be very clean and straight forward. The next step I would encourage you to consider is to track the ROI of your department. What is your cost/lead? Which lead provider is providing the highest closing ratios? Which has best gross profit? I have a couple of spreadsheets I use that track all information and more, broken down by salesperson, warranty penetration, etc. I will get a clean version up here in the next few days. In the mean time, if you are already tracking your success with this or another method- keep it up! If you aren't, I encourage you to do so. Nothing like being able to go to the boss and show you are getting them a 10 fold ROI! Gerald Hand Internet Director Toyota of Irving It sounds like you are on the right track, Jennifer. Your spreadhseets seem to be very clean and straight forward. The next step I would encourage you to consider is to track the ROI of your department. What is your cost/lead? Which lead provider is providing the highest closing ratios? Which has best gross profit? I have a couple of spreadsheets I use that track all information and more, broken down by salesperson, warranty penetration, etc. I will get a clean version up here in the next few days.

In the mean time, if you are already tracking your success with this or another method- keep it up! If you aren’t, I encourage you to do so. Nothing like being able to go to the boss and show you are getting them a 10 fold ROI!

Gerald Hand
Internet Director
Toyota of Irving

]]> By: Jake http://www.dealerrefresh.com/benefiting-from-your-reports/comment-page-1/#comment-335 Jake Fri, 16 Mar 2007 16:34:03 +0000 http://dealerrefresh.groovecommerce.com/?p=119#comment-335 Tracking is extremely important, not only as a measure of your success or your sales team success, but also in terms of return on investment. Tracking on the individual level by management is essentially tracking the dealerships ROI from the sales reps, and taking it a step further is important too. As a "numbers guy" myself I'm usually obsessed with percentages, growth, and every other metric you can think of. I know a lot of people are not like this, but I still find it amazing that quite often when I walk into an independent dealership not a single person can give me an accurate idea of where their sales are originating from. Tracking, especially with respect to the internet, is almost effortless and can provide valuable insight into patterns you might not otherwise see. Whether you're evaluating your sales rep performance or the cost-effectiveness of your third party sites, it can only help. Kudos to Jennifer and everyone else who puts tracking into practice. I would bet these are the people who run the most efficiently. Tracking is extremely important, not only as a measure of your success or your sales team success, but also in terms of return on investment. Tracking on the individual level by management is essentially tracking the dealerships ROI from the sales reps, and taking it a step further is important too. As a “numbers guy” myself I’m usually obsessed with percentages, growth, and every other metric you can think of. I know a lot of people are not like this, but I still find it amazing that quite often when I walk into an independent dealership not a single person can give me an accurate idea of where their sales are originating from. Tracking, especially with respect to the internet, is almost effortless and can provide valuable insight into patterns you might not otherwise see. Whether you’re evaluating your sales rep performance or the cost-effectiveness of your third party sites, it can only help.

Kudos to Jennifer and everyone else who puts tracking into practice. I would bet these are the people who run the most efficiently.

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