Buying A Car an Infographic and Some Important Stats

 

car buying stats lab42

According to a recent study by Lab42, the top four frustrations in the vehicle purchasing process are, dealing with salespeople, finding the right vehicle, the time spent on the process and understanding finance.

Four out of four of these frustrations sit at your dealership.

  1. Spending time on the process
    What processes does your dealership have in place to prevent these four frustrations?
  2. Dealing with Sales People
    How do your salespeople treat potential customers with such respect and create that lasting relationship that will keep them in the service lane year after year – and coming back to them for their next vehicle purchase?
  3. Finding the right car
    What does your website do to lower the time spent researching their next vehicle?
  4. Understanding Financing
    Are you further complicating finance due to your own incentives and priorities?

Additional stats include:

  • 52% Don’t know what make or model they intend to buy before arriving at the dealership.
  • 73% wish there was one fixed price for each car so there was no negotiation needed – really?
  • 48% of buyers are spending 1-3 months shopping before making their purchase.

What do you think of these stats?

Add your comments, suggestions and opinions below.

Lab42 Car Buying Infographic

Infographic courtesy of Lab42

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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