Comments on: Calling Seth Godin http://www.dealerrefresh.com/calling-seth-godin/ Obstacles, Observations and Opinions of an Automotive Internet Sales Manager Wed, 08 Feb 2012 11:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bullseye http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1968 Bullseye Tue, 25 Mar 2008 15:59:12 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1968 A great book by Godin is "the Dip" which, in the current state of affairs of car dealerships, is important to read. How does each dealership plan to get through the dip for the next year? A great book by Godin is “the Dip” which, in the current state of affairs of car dealerships, is important to read. How does each dealership plan to get through the dip for the next year?

]]> By: Alex Snyder http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1967 Alex Snyder Sat, 01 Mar 2008 23:43:38 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1967 That is definitely it Brian -thanks! Only 48 minutes long too! That is definitely it Brian -thanks! Only 48 minutes long too!

]]> By: Brian in Etown http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1966 Brian in Etown Fri, 29 Feb 2008 22:09:19 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1966 I think this is it???????????? http://www.youtube.com/watch?v=AZnYRaQfjK4 I think this is it????????????

http://www.youtube.com/watch?v=AZnYRaQfjK4

]]> By: Brian in Etown http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1965 Brian in Etown Fri, 29 Feb 2008 21:42:18 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1965 I will find it a.s.a.p., have to get through the craziness of end of the month. I will find it a.s.a.p., have to get through the craziness of end of the month.

]]> By: Alex Snyder http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1964 Alex Snyder Fri, 29 Feb 2008 18:26:20 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1964 Brian - when you find that video, can you post it here? Brian – when you find that video, can you post it here?

]]> By: Brian in Etown http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1963 Brian in Etown Fri, 29 Feb 2008 16:31:06 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1963 Big Fan of Purple cow! I hope to be "remarkable" some day! I had everyone in the dealership talking about purple cows at one time but I think it is time to revisit the idea. Thanks for the post Alex always good to "Refresh" (pun intended) on the ideas of Seth. I watched a presentation that Seth gave at google on youtube, I will try to find the link again. Good stuff that Seth fellow preaches. Big Fan of Purple cow! I hope to be “remarkable” some day!
I had everyone in the dealership talking about purple cows at one time but I think it is time to revisit the idea. Thanks for the post Alex always good to “Refresh” (pun intended) on the ideas of Seth. I watched a presentation that Seth gave at google on youtube, I will try to find the link again.
Good stuff that Seth fellow preaches.

]]> By: Joe Pistell http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1962 Joe Pistell Fri, 29 Feb 2008 14:39:12 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1962 Seeing that Alex has called me "the first round in the clip that hasn't found a target yet", I look forward to Seth's take on this industry. Joe Seeing that Alex has called me “the first round in the clip that hasn’t found a target yet”, I look forward to Seth’s take on this industry.

Joe

]]> By: Andrew Wright http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1961 Andrew Wright Fri, 29 Feb 2008 12:49:07 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1961 Alex: For me it is ironic that you made this post because I just read Seth's book on a trip to Florida down and back on the plane. He is right on when it comes to his marketing ideas. The whole notion of gravitating away from the mass marketing of average products for average people etc. to more targeted, tailored marketing for specific groups via word of mouth on blogs, websites and other permission based marketing avenues is revolutionary. I don't read a lot of books but this was a good one. Alex:

For me it is ironic that you made this post because I just read Seth’s book on a trip to Florida down and back on the plane. He is right on when it comes to his marketing ideas. The whole notion of gravitating away from the mass marketing of average products for average people etc. to more targeted, tailored marketing for specific groups via word of mouth on blogs, websites and other permission based marketing avenues is revolutionary. I don’t read a lot of books but this was a good one.

]]> By: Eric Miltsch http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1960 Eric Miltsch Fri, 29 Feb 2008 05:06:42 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1960 Seth's books are a must read...go back & grab Big Red Fez too. Seth’s books are a must read…go back & grab Big Red Fez too.

]]> By: Mark http://www.dealerrefresh.com/calling-seth-godin/comment-page-1/#comment-1959 Mark Fri, 29 Feb 2008 03:09:37 +0000 http://dealerrefresh.groovecommerce.com/?p=271#comment-1959 As a former car biz guy I'm interested to know which Godinisms you are applying to your businesses and in particular, new car sales. How has his 'forward thinking' changed your approach? And if you're reading Godin in the retail space of converting suspects to prospects to customers be sure to also read Permission Marketing. As a former car biz guy I’m interested to know which Godinisms you are applying to your businesses and in particular, new car sales. How has his ‘forward thinking’ changed your approach? And if you’re reading Godin in the retail space of converting suspects to prospects to customers be sure to also read Permission Marketing.

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