Comments on: Wondering what to do for Cash for Clunkers?

By: Brian Pasch

Brian Pasch — Sun, 05 Jul 2009 03:48:30 +0000

As of today, dealers still can not register. Yesterday Hyundai announced that they will advance their dealers $4,000 for every qualifying CARS sale made before the official NHTSA start around July 24th. Looks like Hyundai has raised the bar and game one. I wonder if any one manufacturers will follow this week with a similar plan.

By: Alex Snyder

Alex Snyder — Tue, 30 Jun 2009 14:56:05 +0000

Chris – I like people like you!

By: Chris K

Chris K — Tue, 30 Jun 2009 14:03:55 +0000

Dealers can only register via one website: http://cars.gov or by calling the NHTSA at (888) 327-4236.

By: Chris K

Chris K — Tue, 30 Jun 2009 13:52:18 +0000

The only website dealers and consumers need to know about is http://www.cars.gov – the only official website for this program which is not called cash for clunkers by the way. Dealers do not need to match the $3500 or $4500 like some websites have eluded too; and those that have decided to advertise they are matching funds $500 and up are making this far more complicated in this already competitive and cut-throat market. SO I get some dealers will sell their cars for invoice, match the CARS money, pass on the rebate and so on? Give me a break…

By: Stan Sher

Stan Sher — Sat, 27 Jun 2009 23:15:06 +0000

Great post. This is the new craze and customers have been talking about it a lot. I think that dealers that promote it will be most successful.

By: Alex Snyder

Alex Snyder — Wed, 24 Jun 2009 23:33:48 +0000

Looks like Cash for Clunkers is official. Obama signed the CARS Program Legislation today. The NHSTA has 30 days to get all the details together.

By: Alex Snyder

Alex Snyder — Sat, 20 Jun 2009 16:19:46 +0000

Thanks Thomas. Unfortunately, Hampton is quite a few miles a way from us. If you’re with http://www.autodealershipreport.com can you please fix the posting to read “Virginia Beach dealership already marketing cash for clunkers”?

Thanks again! Very cool!

By: Thomas

Thomas — Sat, 20 Jun 2009 16:06:53 +0000

Great post Alex.

I see you made the BIG time with your blog on the AutoDealershipReport.com.

Will you be retiring now?

Thomas

By: Ralph Paglia

Ralph Paglia — Fri, 19 Jun 2009 14:14:39 +0000

ADP Digital Advertising has created online advertising campaigns and deployed them for several dealers already. We have Search Advertising, Display Advertising using BT, RT and Site Targeting as well as Microsites and vanity URL’s that are templated and ready to go… You can see an example of a dealership landing page that we modified from a Cobalt GM website, then attached a vanity URL to at http://www.CashForClunkerNow.com for Thorobred Chevrolet in Chandler, AZ. And, you can see an example of our animated Flash based display advertising at https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=2236

We are also supporting Brian Pasch’s National Cash For Clunkers Dealer Registry by placing his registry’s logo on our dealership websites with appropriate links to the CashForClunkersFacts.com registry, as well as sending the dealer’s information to Brian so he can list them as a participating dealership. Inquiries about buying leads from Brian’s registry site are referred to the designated point of contact. Since this program expires on 10/31/2009, we believe NOW is the time for dealers to get on board and start positioning themselves as the place for car buyers to go and take advantage of the program’s limited time and funding.

By: Jennifer Schrader

Jennifer Schrader — Fri, 19 Jun 2009 12:29:19 +0000

Brian – yes it surely was a nail biter. Having support from just one vote made it happen.

I am a huge supporter for all dealers that are reaching out for new marketing ideas.

Will this cause other 3rd party lead providers to start biting their nails?